The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Justine Rabideau on December 10, 2019 When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success … Continue reading Pro Tip: Why you should stop using last-click attribution in Google Ads
Tag Archives: Stop
Stop Glamorizing Failure. Rich People Do This Instead.
Peter Daisyme — December 3, 2019 Believe it or not, failure is often a good thing. Doing so tends to teach you much more than when you succeed. It allows you to reevaluate and find ways to be better. When we succeed, it can be harder to motivate yourself to improve — since we’ve gotten … Continue reading Stop Glamorizing Failure. Rich People Do This Instead.
6 Ways to Stop Fulfillment Problems Before They Happen If You’re New to Selling on Amazon
Jake Rheude — November 22, 2019 Follow @jakerheude Starting out as a seller on Amazon can feel pretty intimidating, and fulfillment will be one of the most important components to get right. One review complaining about slow shipping or a late order, and that’s countless customers who may seek out another seller. So, how can … Continue reading 6 Ways to Stop Fulfillment Problems Before They Happen If You’re New to Selling on Amazon
Here is a New Way to Stop Saying “But”
Liz Kislik — October 21, 2019 Follow @lizkislik A dear client and I were having a call the other day, discussing some development that one of his subordinates needed. “I’m going to tell her that this is good,” he said, “but I need her to do these other things as well,” and he laid out … Continue reading Here is a New Way to Stop Saying “But”
Why marketers should stop avoiding privacy issues
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you. Kristina Podnar on October 15, 2019 At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as … Continue reading Why marketers should stop avoiding privacy issues
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand. Adam Berkowitz on September 19, 2019 As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the … Continue reading Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
Twitter to stop offering advertisers access to 3rd party data sources next year
The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year
Stop Using the Wrong Product Metrics: Unlocking Business Value
Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value
Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
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