Tag Archives: Stop

Twitter to stop offering advertisers access to 3rd party data sources next year

The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year

Stop Using the Wrong Product Metrics: Unlocking Business Value

Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value

Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

The Envy Trap: Why We Compare Ourselves to Others and How to Stop It

Mayo Oshin — July 5, 2019 Follow @mayowaoshin — July 5, 2019 In 2011, Mina Cikara, a social psychologist at Harvard University, recruited 18 hardcore baseball fans who supported either the Red Sox or Yankees—arguably the fiercest rivalry in American sports. 1 Cikara, Mina; Botvinick, Matthew M.; Fiske, Susan T. (2011-03-01). “Us Versus Them Social … Continue reading The Envy Trap: Why We Compare Ourselves to Others and How to Stop It

10 Reasons to Stop Procrastinating & Get a Responsive Website

Jenn Villa — March 21, 2019 — March 21, 2019 For those who still haven’t adopted a responsive website, there’s no better time than the present. The benefits are almost overwhelmingly in your favor, often outweighing the initial investment. Here’s ten reasons to stop procrastinating and switch to a responsive web design, today. 1. You … Continue reading 10 Reasons to Stop Procrastinating & Get a Responsive Website

Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips

Karl Sakas — March 7, 2019 Follow @KarlSakas — March 7, 2019 Many “agency hacks” are dangerous shortcuts. Try these instead. Looking for “agency hacks”? Everyone wants a shortcut in life—but hard problems rarely have easy solutions. That’s especially true at agencies, which have a lot of moving parts. Yet people still want magical shortcuts, … Continue reading Agency Hacks: Stop Prioritizing Revenue and Headcount, and 9 More Tips