The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience. By Mike Ukstins Published on August 28, 2026 Your brand is built by what customers experience, not what marketing says. That makes understanding — and fixing — the everyday interactions … Continue reading Stop measuring your brand and start listening
No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead. By Dan Harris Published on August 6, 2026 For years, B2B marketers treated attribution like a courtroom case: gather the evidence, assign credit, and prove which channel “won.” That model no longer fits how buyers behave, … Continue reading Stop looking for the perfect attribution model
July 11, 2026 Stop hiring for the résumé. Start hiring for obsession BY Anushk Mittal Over the past four years, I’ve interviewed thousands of candidates and extended offers to about 40 people. I’m 27 years old and to this day, I have never been on the other side of the job interview. Instead, I’ve started two … Continue reading Stop hiring for the résumé. Start hiring for obsession
July 05, 2026 Stop asking employees to adopt AI BY Jenny Fernandez and Tomer Hason Organizations are facing an urgent change management challenge. Leaders are convinced that artificial intelligence will transform their business, yet the people needed to carry that transformation forward have stopped trying, or so it appears. According to McKinsey’s Superagency in the Workplace report, … Continue reading Stop asking employees to adopt AI
Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk. By Tav Laskauskas Published on July 2, 2026 AI was supposed to make marketing faster, smarter, and more efficient. In theory, it does. But in practice, many teams are moving so quickly to adopt AI that … Continue reading Stop adopting AI and start solving problems
Searches Spike When Connected To TV Ads by Laurie Sullivan , Staff Writer, March 27, 2017 Television advertisements generate post-ad searches not only for the brands advertised on television, but also for competing brands. In fact, “TV ads with small audiences can produce detectable search spikes for the advertised brand, with 75% of incremental searches … Continue reading Stop treating search and video as separate teams
May 31, 2026 How to stop procrastinating with just one word BY Next Big Idea Club Below, Jon Acuff shares five key insights from his new book, Procrastination Proof: Never Get Stuck Again. Acuff is a New York Times bestselling author of 12 books. He was named one of Inc.’s Top 100 Leadership Speakers, and has delivered keynotes … Continue reading How to stop procrastinating with just one word
Google is currently struggling to define words like disregard, stop and ignore The search engine’s definitions have been replaced with AI Overviews. By Ian Carlos Campbell Updated: May 22, 2026 Karissa Bell for Engadget Google appears to be running into some hiccups after the company began rolling out its updated, and even more AI-focused search … Continue reading Google is currently struggling to define words like disregard, stop and ignore
May 02, 2026 Stop letting ChatGPT and other AI chatbots train on your data. Here’s why—and how BY Michael Grothaus When you interact with a chatbot, there’s a good chance that everything you say, and every prompt you give, isn’t just used to generate replies to your queries. Nearly every chatbot company on the planet also … Continue reading Stop letting ChatGPT and other AI chatbots train on your data. Here’s why—and how
April 25, 2026 Want to stand out at work? Stop trying to be a star BY Lindy Elkins-Tanton Our culture of individualism pushes each person to try to be a star. “Team player” has even come to have the negative implication of subverting one’s own well-being and best advantage, and maybe even becoming invisible to leadership. … Continue reading Want to stand out at work? Stop trying to be a star
