Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth. Zac Stucki on November 26, 2024 If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$ 100M Offers” at least a half-million times. It feels like … Continue reading How marketers can stop fueling customer churn for good
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. Optimove on November 20, 2024 Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of … Continue reading Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
Image-only emails can harm your customer relationships. Here’s why you should stop sending them and what to do instead. Ryan Phelan on October 14, 2024 Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from … Continue reading Stop insulting your audience with this email behavior
July 12, 2024 Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations The closures will span five states as the chain has struggled to compete with discount retailers like Walmart and Aldi. BY Sarah Bregel Stop & Shop, a well-known supermarket chain in the Northeast, will close 32 stores … Continue reading Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations
July 01, 2024 The internet is drowning in trendy suitcases, and millennials can’t stop buying them Away, July, Antler, Monos. There’s never been more choice when it comes to buying luggage. Is the market big enough for everyone? BY Elizabeth Segran This is shaping up to be a blockbuster year for summer travel. And as airports … Continue reading The internet is drowning in trendy suitcases, and Millennials can’t stop buying them
June 06, 2024 Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory Humane has reportedly approached potential buyers, including HP, as it looks to fetch $1 billion for the sale of the company. BY Chris Morris Humane, the company behind the much-maligned AI Pin wearable device, appears to be … Continue reading Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory
May 29, 2024 Stop & Shop is closing some locations, adding to the list of underperforming stores to shutter Legacy retail chains from Rite Aid to Family Dollar have said they will reduce or reevaluate their physical footprint this year. BY Tracy Brown Hamilton Dutch-based retailer Ahold Delhaize has shared plans to close a number of … Continue reading Stop & Shop is closing some locations, adding to the list of underperforming stores to shutter
Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free. Ryan Phelan on May 24, 2024 I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here … Continue reading Stop! Or go directly to email jail
April 30, 2024 Why CEOs should stop worrying about being right In his new book, Ty Wiggins argues that new CEOs should focus on being curious, instead of being right. BY Ty Wiggins When you start your new role of CEO, you will be more successful if you focus on being curious instead of being right. … Continue reading Why CEOs should stop worrying about being right
April 29, 2024 Patagonia wants you to stop buying crap A new film from the clothing company underscores our mass consumption problem—while subtly marketing its clothes. BY Elizabeth Segran The quality of most products on the market today is utter crap. And it’s getting worse with time. It’s particularly obvious with clothing. Sweaters are largely made … Continue reading Patagonia wants you to stop buying crap
