Nicole Blanckenberg — August 8, 2018 Follow @https://twitter.com/NicoleBlancken — August 8, 2018 You could have conversions within your grasp and not even know it. There are a lot of popular eCommerce myths out there concerning marketing, traffic and advertising that even established eCommerce stores are believing. This week, we bring you 7 eCommerce myths that … Continue reading 7 eCommerce Myths that Stop Conversions in Their Tracks
Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Ryan Phelan on July 10, 2018 Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all … Continue reading Want real email results? Stop focusing on the open rate
Chris Abraham — July 3, 2018 Follow @chrisabraham — July 3, 2018 According to Search Engine Land, if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018—last Sunday!—your website is probably already being marked as not secure—though this might not take effect until 24 July, depending on when the next version … Continue reading Transition Your Website to HTTPS-compliance NOW to Stop It From Being Marked Not Secure
Torrey Tayenaka — July 1, 2018 Follow @https://twitter.com/sparkhouse — July 1, 2018 If you’re going to take the time to produce a nice video ad for Facebook — and spend money on ad space — you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve … Continue reading 10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads
Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself!
Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale
Todd Vaske — June 7, 2018 — June 7, 2018 Branding and logos are important. I get it. I recognize many brands solely based on their logo… Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So, what I’m … Continue reading Stop! Why Your Video Intro Should NOT Start With A Logo
Samantha Martin — May 21, 2018 Follow @Socially_Sam — May 21, 2018 Getting into bad business habits will hold you back and stop you from growing your business. We all have bad habits and it’s not just limited to things like biting your nails or smoking. We also have bad business habits. Here are 5 … Continue reading Bad Business Habits You Need To Stop
Choncé Maddox — May 8, 2018 — May 8, 2018 LUM3N / Pixabay I have a bad habit of overloading my work schedule to the point where I almost can’t keep up. I’m my own worst enemy when this happens. Like many other ambitious workers, I have goals and want to take on the world … Continue reading How to Stop Overloading Your Work Schedule
Liz Kislik — May 8, 2018 Follow @lizkislik — May 8, 2018 When you inherit incumbent staff members, you almost never get all grade-A players. But if you wind up with too many people who are stuck at B+ or lower, it can be tough to achieve all the results you’re responsible for. I’m currently … Continue reading Why You Need to Stop Covering for Your B+ Employees
