Tag Archives: Stop

How to Stop Abandoned Calls From Ruining Your Customer Satisfaction and Toppling Your Other Call Center Metrics

Ellen Christenberry December 13, 2020 A company recently charged me for a duplicate purchase I didn’t make. I knew if I didn’t jump on a call with customer service right then and there, I’d likely forget (or procrastinate) until it was too late and I couldn’t get the charges removed. So, I dropped everything I … Continue reading How to Stop Abandoned Calls From Ruining Your Customer Satisfaction and Toppling Your Other Call Center Metrics

How To Stop Selling To People Who Will Never Buy

How To Stop Selling To People Who Will Never Buy by Rob Davis , October 16, 2020 The following was previously published in an earlier edition of Marketing Insider. Marketers expend considerable intellectual energy to sell to their best prospects. But one key lever is often overlooked: smartly allocating budgets between national and local media, … Continue reading How To Stop Selling To People Who Will Never Buy

Stop forcing your B2B marketing org structure on your buyer’s journey

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey

How to Stop Your Marketing Emails From Going to Spam

Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam