Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences
Kasia Kowalska — April 4, 2018 — April 4, 2018 Cold email rejection is never fun. You take the time to research your prospect, you know your product can help them, you carefully tailor your opening email to speak to them personally, and you hit the ‘Send’ button with excitement. You just know they’re going … Continue reading “Stop Emailing Me!” – How to Deal With Cold Email Rejection
What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly?
Karen Repoli — March 22, 2018 Follow @karenrepoli — March 22, 2018 Most business people today understand that social media marketing needs to be a part of their marketing strategy. If you haven’t jumped on the bandwagon yet, you are being left behind! 1/3 or the world use social networks regularly. (Hubspot) 72% of … Continue reading Stop! This Will Change How You Do Social Media
Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy
Oksana Tunikova — March 11, 2018 — March 11, 2018 If you’re wondering how to stop ads on Facebook, you are not the only one. Facebook is nice in so many ways but its recent monetization experiments leave much to be desired. With so many sponsored posts and newly arrived in-messenger advertising, it’s not surprising … Continue reading How to Stop Ads on Facebook
Dave Brock — March 2, 2018 Follow @davidabrock — March 2, 2018 moshehar / Pixabay We seem to be, individually and organizationally, fixated on making things Easy. To be honest, the job of selling complex B2B solutions isn’t and shouldn’t be viewed as easy. Customers buying B2B solutions are not confronting an easy task (otherwise, … Continue reading We Need To Stop Making Things Easy!
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes. Mike Sands on February 7, 2018 I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to … Continue reading Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018