Spencer X. Smith — July 21, 2017 Follow @spencerXsays — July 21, 2017 Free-Photos / Pixabay Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like … Continue reading Your Website Needs to Feel Like a Coffee Shop. Here’s Why.
Julie Hansen — May 31, 2017 Follow @acting4sales— May 31, 2017 If you’ve ever sat through a presentation and thought, “Why am I here?” you are not alone. Most presentations fail to answer this most fundamental question until five, ten – even thirty minutes into the content. Presentations that do not quickly answer the question … Continue reading Start With Why – 3 “Why” Questions to Increase Your Presentation’s Success
Olivia Savage — May 4, 2017 — May 4, 2017 Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t … Continue reading Your Marketing Emails Aren’t Getting Clicked. Here’s Why.
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. Stoney deGeyter on March 24, 2017 Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some … Continue reading I love pay-for-performance SEO — but I won’t do it. Here’s why.
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
by Brooke B. Sellas July 25, 2016 Follow @madSMscientistJuly 25, 2016 Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise … Continue reading I’d Never Use Cold Calling For Sales. Here’s Why.
by Personal Branding Blog June 23, 2016June 23, 2016 It’s one of the most popular questions in interviews, and also one of the most understandable. Why not hear why your future employee is right for the role straight from the horse’s mouth? Why then, does it fill us with so much trepidation? Partly because there’s … Continue reading How to Answer ‘Why Should I Hire You?’
by Neal Schaffer June 15, 2016 Follow @nealschafferJune 15, 2016 Is your organization still living in the social media past? We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on … Continue reading Your Social Listening Is Broken. Here’s Why.
by Darnelle O’Brien May 23, 2016 Follow @thekissagencyMay 23, 2016 With tight budgets and increasing competition, for small businesses, any investment is a considered one. But if you’re business isn’t currently leveraging the power of social media, you’re missing out on big opportunity. While social media is not the golden ticket to unlimited sales (nor … Continue reading Social media: A Question Of When, Not Why.
by Stefan Wolpers April 30, 2016 Follow @StefanWApril 30, 2016 TL;DR User tests: In a world, where data-driven decision making is often prevalent, some people feel uncomfortable with agile methodologies as those provide only a few useful metrics. One of those few, however, is the cycle time from idea to shipping a valuable product increment … Continue reading How to Run Successful User Tests, Part 1: The ‘Why’ Question