Bob Apollo — May 3, 2018 Follow @bobapollo — May 3, 2018 In September 2009, Simon Sinek took the stage at a TEDx event and delivered an 18-minute presentation that has now been viewed around 50 million times across a variety of different sites. In it, Sinek offered a model for inspirational leadership that he … Continue reading Starting With “Why”
Warren Knight — March 20, 2018 Follow @warrenknight — March 20, 2018 Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy. There was one … Continue reading Developing A Digital Mindset Shift From “Why” To “How”
Joanne McDonagh — March 19, 2018 Follow @rezoomo_com — March 19, 2018 When this question comes up in an interview it really gives you the chance to sell yourself. Every question you are going to be asked in an interview is to give the interviewer the chance to get to know you better, your strengths, … Continue reading How To Answer : ‘Why Should You Get This Job?’
Amanda Clark — March 8, 2018 Follow @GrammarChicInc — March 8, 2018 Pixabay Email marketing is growing in its popularity and in its prevalence—but that doesn’t necessarily mean that marketers know what they’re doing. It’s as possible as ever to sink a lot of money into an email marketing campaign and get nothing out of … Continue reading Nobody’s Opening Your Marketing Emails. Here’s Why.
Spencer X. Smith — July 21, 2017 Follow @spencerXsays — July 21, 2017 Free-Photos / Pixabay Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like … Continue reading Your Website Needs to Feel Like a Coffee Shop. Here’s Why.
Julie Hansen — May 31, 2017 Follow @acting4sales— May 31, 2017 If you’ve ever sat through a presentation and thought, “Why am I here?” you are not alone. Most presentations fail to answer this most fundamental question until five, ten – even thirty minutes into the content. Presentations that do not quickly answer the question … Continue reading Start With Why – 3 “Why” Questions to Increase Your Presentation’s Success
Olivia Savage — May 4, 2017 — May 4, 2017 Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t … Continue reading Your Marketing Emails Aren’t Getting Clicked. Here’s Why.
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. Stoney deGeyter on March 24, 2017 Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some … Continue reading I love pay-for-performance SEO — but I won’t do it. Here’s why.
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
by Brooke B. Sellas July 25, 2016 Follow @madSMscientistJuly 25, 2016 Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise … Continue reading I’d Never Use Cold Calling For Sales. Here’s Why.