Hi, Welcome Welcome back Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing … Continue reading How to map your selling process to the way your B2B customers buy: A case study
Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning
By Michael Grothaus August 22, 2023 If you’re looking to hire a new employee, you should know that what employers are offering has risen dramatically in the past year. But what employees want has also gone up. That’s according to the Federal Reserve Bank of New York’s Center for Microeconomic Data July 2023 Survey of … Continue reading Workers are demanding record-high salaries, but here’s what the average full-time job pays
Why Retail Media Could Overtake Search by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 LiveIntent reports that more than 80% of marketers plan to increase investment in retail media. This may be because 96% of marketers now realize that first-party data is vital to successful advertising strategies, as Google continues to roll out changes … Continue reading Why Retail Media Could Overtake Search
Microsoft disputes the data but it’s clear AI hasn’t turned its Bing into the Google-slayer the company hoped for. Danny Goodwin on August 21, 2023 It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the … Continue reading AI boost? Bing’s market share is down 6 months after launch
How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers? Constantine von Hoffman on August 21, 2023 The hotel and restaurant guides published by French tire company Michelin have high standards for inclusion. The company’s inspectors visit each restaurant and hotel multiple times to … Continue reading Michelin meets the digital era: Personalized recommendations powered by AI
A Look At QSR Industry’s Next Chapter by Jordan Harper , August 21, 2023 At MediaPost’s recent Brand Insider Summit: QSR, we absorbed the collected wisdom and experience of a huge variety of QSR and fast casual brands — though it’s clear that any meaningful distinction between those two categories is being eroded by the … Continue reading A Look At QSR Industry’s Next Chapter
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges
YouTube, Universal Music Group Announce Incubator, Principles For AI by Laurie Sullivan @lauriesullivan, August 21, 2023 YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which supported the creation of three music principles based on generative artificial intelligence (GAI). The program combines some of today’s most … Continue reading YouTube, Universal Music Group Announce Incubator, Principles For AI
