Hi, Welcome Welcome back AI To Become 2023 Holiday Shopping Guide by Laurie Sullivan , Staff Writer @lauriesullivan, August 30, 2023 Retail will generate around 20% of its annual sales between October and the last day of December, according to a recent study, but how will artificial intelligence (AI) influence what and when consumers buy this … Continue reading AI To Become 2023 Holiday Shopping Guide
If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4. Constantine von Hoffman on August 29, 2023 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most … Continue reading MarTech’s GA4 experts to follow
By Shalene Gupta August 29, 2023 “Hurray, more meetings!” said no one ever. The COVID-19 pandemic has meant we’ve given work a rethink. But unfortunately, meetings are still a mainstay—if not even more prevalent, much to everyone’s disappointment. Mmhmm, a video presentation app, asked 1,000 Americans about their thoughts on meetings, and the response … Continue reading 93% of Americans have complaints about meetings. Here are their top 8 do’s and don’t’s
IAB Council Talks About Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2023 Michael Hahn, Executive Vice President, General Counsel, IAB and IAB Tech Lab and Tony Ficarrotta, assistant general counsel at the IAB, have challenging positions in their work serving the marketing and advertising industry. One of their jobs is to ensure … Continue reading IAB Council Talks About Privacy
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. Nicola Agius on August 29, 2023 Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, … Continue reading Gen Z teens are watching YouTube ads and recalling what they’ve seen
By Michael Grothaus August 29, 2023 Most software engineers dream of working at one of the Big 5 tech companies: Amazon, Apple, Google, Meta, and Microsoft. But if the maximum possible salary also plays a role in those dreams, which company should an engineer strive for? Thanks to data compiled by tech industry careers … Continue reading Which Big Tech company pays software engineers the most? Survey reveals salaries at Apple, Google, and Meta
Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools
By Michael Grothaus August 29, 2023 If you placed an order for delivery through the fast food chain Panda Express’ mobile app or website between July 17, 2020 and February 16, 2022, the company may owe you compensation as a result of agreeing to settle a class action lawsuit brought against it. Here’s what … Continue reading Panda Express may owe you money—or food—if you ordered delivery on its app
By Shalene Gupta August 29, 2023 Peter H. Kim, a professor at the University of Southern California’s Marshall School of Business, has spent two decades studying trust and trust repair. In his new book, How Trust Works: The Science of How Relationships Are Built, Broken, and Repaired, he lays out the surprising truths about trust; … Continue reading What people get wrong about apologies, according to a trust scientist
6 Signs Your Business Needs Intelligent Automation Bruce Orcutt / Aug 28, 2023 Innovation is pushing the boundaries of what businesses can accomplish regarding efficiency and operational excellence. From software powered by artificial intelligence to low-code enterprise platforms, there are so many paths toward digital transformation that it can be hard to know what’s … Continue reading 6 Signs Your Business Needs Intelligent Automation
