Hi, Welcome Welcome back By Eduardo Briceño August 29, 2023 Mistakes may be useful, but aren’t some less desirable than others? And doesn’t high performance—something most of us aspire to—mean making fewer mistakes? Rather than making blanket statements about mistakes being all good or all bad, it is helpful to differentiate between different kinds … Continue reading These are 4 of the most common work mistakes. Here’s how to use them to your advantage
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work. Talisha Padgett on August 28, 2023 Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from … Continue reading Martech implementation: 3 tips for cross-functional alignment
Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People by Joe Mandese @mp_joemandese, August 24, 2023 This story begins with a string board, because that’s how it was pieced together and it’s the best way to illustrate it for you. I’d been covering promising agency tech startup … Continue reading Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think. Steve Petersen on August 28, 2023 Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious … Continue reading Should AI attempt absolutely everything?
Best 18 Bottle Wine Fridge for 2023 Brad Anderson / Aug 28, 2023 Welcome to our guide on the best 18-bottle wine fridges of 2023! If you’re a wine enthusiast or collector with a modest-sized collection, an 18-bottle wine fridge is a perfect solution to store and preserve your wines at optimal conditions. … Continue reading Best 18 Bottle Wine Fridge for 2023
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability
OpenAI is using GPT-4 to build an AI-powered content moderation system The company says humans should still be involved in the moderation process. Kris Holt Contributing Reporter Tue, Aug 15, 2023 ASSOCIATED PRESS Content moderation has been one of the thorniest issues on the internet for decades. It’s a difficult subject matter for anyone to … Continue reading ChatGPT is easily exploited for political messaging despite OpenAI’s policies
Meta Rolls Out Search Tool To Track Branded Content by Laurie Sullivan @lauriesullivan, August 25, 2023 Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter the database by platform, date range of seven … Continue reading Meta Rolls Out Search Tool To Track Branded Content
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies. Nicola Agius on August 28, 2023 Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the … Continue reading Meta launches new tool to track branded content campaigns
The End Of Advertising, Or A New Beginning? by Kaila Colbin , Featured Contributor, August 25, 2023 Meanwhile, in New Zealand… an unauthorized, AI-generated version of a news anchor stars in an ad for a gambling app, alongside unauthorized, AI-generated versions of MrBeast and others. Lawyers are desperately trying to get the ad removed from … Continue reading The End Of Advertising, Or A New Beginning?
