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A sales-side view of marketing, automation and AI

Artificial Intelligence Applications

Hi, Welcome Welcome back The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more. Constantine von Hoffman on September 18, 2023 John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in … Continue reading A sales-side view of marketing, automation and AI →

Google launches AI tool for YouTube ad optimization

YouTube Tools

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Nicola Agius on September 18, 2023 Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google … Continue reading Google launches AI tool for YouTube ad optimization →

How leaders should approach difficult conversations with employees

Leadership Skills

  By Julia Herbst September 17, 2023 One of the most challenging parts of being a boss—whether you have one direct report or hundreds—is having difficult conversations. Maybe you have an employee who is floundering, or you realize that there’s an unfair pay gap between workers. Maybe you need to be honest about a specific … Continue reading How leaders should approach difficult conversations with employees →

Digital PR: Building an Online Reputation and Boosting Visibility

Public Relations

Digital PR: Building an Online Reputation and Boosting Visibility Abeer Raza / Sep 16, 2023   In today’s hyper-connected digital world, businesses and individuals find themselves navigating a complex web of online interactions as the social benefits of internet usage far outweigh the negatives. With more than half of the world (60%) now using social … Continue reading Digital PR: Building an Online Reputation and Boosting Visibility →

The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices

IOT Development

The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices Jaya Iyer / Sep 15, 2023   The rapid adoption of Internet-of-Things (IoT) devices globally and across every sector is changing how we search and share information. IoT devices go beyond just personal technology like smartphones and computers. They include smart … Continue reading The Intersection of SEO and IoT: The Role of SEO in Promoting IoT Devices →

Immortals of Aveum developer Ascendant Studios lays off almost half its staff

Employee Layoffs

‘Immortals of Aveum’ first look: A little more magic and this might be wonderful It’s a first-person shooter with no guns, built by an independent AAA studio. Jessica Conditt   EA When I saw the announcement trailer for Immortals of Aveum in the winter of 2022, I was surprised by my own interest in the … Continue reading Immortals of Aveum developer Ascendant Studios lays off almost half its staff →

Adobe Experience Cloud on pace for record earnings

Adobe Services

These earnings results came before Adobe announced it was adding the Firefly image generator to its products. Constantine von Hoffman on September 15, 2023 Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $ 4.09 per share … Continue reading Adobe Experience Cloud on pace for record earnings →

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