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Stensul introduces dynamic content authoring for Salesforce and Marketo

Salesforce

Hi, Welcome Welcome back Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo →

Americans who aren’t making this minimum salary could face ‘severe’ mental health issues

Mental Health

  By Sam Becker September 15, 2023 While the average American may need to earn upwards of $230,000 to feel financially secure, new data shows that those comprising the lower layers of the income strata need only a fraction of that to feel comfortable. Research from Atticus—a company that helps connect people in crisis with … Continue reading Americans who aren’t making this minimum salary could face ‘severe’ mental health issues →

How to tune your GTM strategies to cope with budgetary headwinds

Budgeting

The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Anand Thaker on September 14, 2023 Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the … Continue reading How to tune your GTM strategies to cope with budgetary headwinds →

UAW will go on strike at all Big Three automakers for the first time in 88 years

Employee Strikes

  By Associated Press September 15, 2023 DETROIT (AP) — About 13,000 U.S. auto workers stopped making vehicles and went on strike Friday after their leaders couldn’t bridge a giant gap between union demands in contract talks and what Detroit’s three automakers are willing to pay. Members of the United Auto Workers (UAW) union began … Continue reading UAW will go on strike at all Big Three automakers for the first time in 88 years →

IAB releases new guidelines as retail media networks mature

Retail Industry

Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature →

CMOs more likely to be responsible for AI, less likely to understand it

Content Management Tools

CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.  Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it →

Not just growing pains: Gen Z reports suffering more than other generations did at their age

Gen-Z

  By Sarah Bregel September 14, 2023 A new study is taking a closer look at the mental health of Gen Z. The emotional struggles of Gen Zers—people born between 1997 and 2012—have been well documented in recent years. Still, questions remain about what makes this group so different from previous generations. According to a … Continue reading Not just growing pains: Gen Z reports suffering more than other generations did at their age →

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