Hi, Welcome Welcome back Take a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance. Stephanie Trovato on October 17, 2023 Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and … Continue reading Influencer marketing: The bridge between B2B brands and genuine connections
Latest Posts
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation
Bandcamp loses half its staff after being bought by Songtradr
Bandcamp loses half its staff after being bought by Songtradr Only 58 of Bandcamp’s employees received a contract offer to stay on. Mariella Moon Updated Tue, Oct 17, 2023 Flashpop via Getty Images Half of Bandcamp’s employees have lost their jobs following the company’s acquisition by Songtradr, according to SFGate and Variety. Songtradr spokesperson … Continue reading Bandcamp loses half its staff after being bought by Songtradr
Former tech CEO being sued for defrauding JPMorgan has hit back with dramatic allegations
By Clint Rainey October 16, 2023 Charlie Javice, the 31-year-old charged with defrauding JPMorgan of $175 million with her student-aid startup Frank, is now arguing that the bank and Department of Justice have been working in tandem to kneecap her legal team’s criminal defense. Back in April, the U.S. Attorney for New York’s Southern … Continue reading Former tech CEO being sued for defrauding JPMorgan has hit back with dramatic allegations
Here’s your guide to landing a job in cybersecurity
By Linda Rosencrance October 17, 2023 As the number of cyberattacks skyrockets, organizations realize they must do everything in their power to secure their networks and corporate data. Consequently, the demand for cybersecurity professionals is also increasing. In fact, the top challenge for companies pursuing cybersecurity initiatives is the cybersecurity skill gaps, according to … Continue reading Here’s your guide to landing a job in cybersecurity
HTTP/2 rapid reset flaw exposes web traffic to potential attacks
HTTP/2 rapid reset flaw exposes web traffic to potential attacks Maxwell William / Oct 14, 2023 A recently discovered flaw in the HTTP/2 protocol, which underpins a significant portion of web traffic, has raised concerns among cybersecurity experts. The vulnerability, known as the “rapid reset flaw,” could potentially expose users to a range of … Continue reading HTTP/2 rapid reset flaw exposes web traffic to potential attacks
New YouTube ad package helps brands capture cultural, sports moments
The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments
Marketing-Mix Modeling Looking From The Bottom Up
Marketing-Mix Modeling Looking From The Bottom Up by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2023 Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into the cross-traffic of … Continue reading Marketing-Mix Modeling Looking From The Bottom Up
Netflix’s crackdown on password sharing was good for the bottom line, but bad for the brand
By AJ Dellinger October 16, 2023 Netflix hoped that cracking down on password sharing would convert sharers into subscribers, but it may have been equally successful at converting people into haters. According to a new report from research firm MoffettNathanson, the streamer’s decision to restrict access to shared accounts has hurt Netflix’s perception among … Continue reading Netflix’s crackdown on password sharing was good for the bottom line, but bad for the brand
Is college only less important to white men? Here’s what Gen Z thinks
By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks
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