Hi, Welcome Welcome back Marketer optimism is way up from this spring, even though ad spend and marketing budgets are down. Constantine von Hoffman on October 16, 2023 Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up … Continue reading Marketers more optimistic even as budgets fall
Latest Posts
9 ways to improve your content’s UX beyond great writing
Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages. Michael Brenner on October 16, 2023 Solid writing is critical to effective content marketing, you already know that. However, your target audience won’t read your content if it doesn’t look good. … Continue reading 9 ways to improve your content’s UX beyond great writing
Red flags that you’re in a toxic workplace
By Kathleen Davis October 15, 2023 For many people, what they do is core to who they are. But regardless of how much of your identity you tie up in your profession, only part of work is the tasks and responsibilities that make up your job. The rest—the parts that (hopefully) make you like … Continue reading Red flags that you’re in a toxic workplace
Bobby Kotick will remain Activision Blizzard CEO until the end of 2023
Bobby Kotick will remain Activision Blizzard CEO until the end of 2023 He’s expected to leave in 2024 after helping with the transition to Microsoft’s ownership. Kris Holt Fri, Oct 13, 2023 Carlos Barria / reuters One of the biggest unanswered questions regarding Microsoft’s $67.8 billion purchase of Activision Blizzard concerned the role … Continue reading Bobby Kotick will remain Activision Blizzard CEO until the end of 2023
4 experts offer their advice on how to land speaking gigs
By Kim Rittberg October 13, 2023 Many professionals consider adding public speaking to their résumés either as a way to add more skills and revenue streams or as a potential career change. My path to becoming a professional speaker was through social media and content marketing. If you’d like to start getting booked for events … Continue reading 4 experts offer their advice on how to land speaking gigs
US labor board says X illegally fired a worker in retaliation for critical tweet
US labor board says X illegally fired a worker in retaliation for critical tweet Software engineer Yao Yue told employees to let Musk fire them rather than resign over his new return-to-work policy. Cheyenne MacDonald Sat, Oct 14, 2023 Clodagh Kilcoyne / reuters X’s firing of an employee who pushed back against a return-to-office … Continue reading US labor board says X illegally fired a worker in retaliation for critical tweet
Customer data debt: The hidden obstacle to CDP success
Resolve customer data debt and let your enterprise harness the power of CDPs for improved marketing outcomes. Tony Byrne on October 12, 2023 Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and … Continue reading Customer data debt: The hidden obstacle to CDP success
Introducing Optimizely One: An OS for marketing
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer. Kim Davis on October 12, 2023 Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of … Continue reading Introducing Optimizely One: An OS for marketing
How the Digital Services Act affects consumer experience
By Tim Ringel October 13, 2023 Most of the press surrounding the EU’s Digital Services Act (DSA) has been focused on its impact on VLOPs or “very large online platforms.” And indeed, platforms like Amazon, Alibaba Express, Facebook, Google, and the like bear the greatest potential liabilities under the law. But what’s forgotten most … Continue reading How the Digital Services Act affects consumer experience
Ikea is cutting the price of furniture as customers feel more inflation pain
By Emily Price October 13, 2023 That Kallax bookshelf you’ve been eyeing at Ikea is potentially about to get a bit cheaper. The furniture and meatball purveyor was forced to raise its prices during the COVID-19 pandemic as the cost of raw materials rose. Now that supply costs have started to become more accessible, … Continue reading Ikea is cutting the price of furniture as customers feel more inflation pain
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