Hi, Welcome Welcome back Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment. Constantine von Hoffman on October 18, 2023 B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according … Continue reading B2B buyers see persistent problems with tech vendors
Google Ranking And Indexing Become Focus Of Search Trial by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2023 Pandu Nayak, a vice president for search at Google, testified Wednesday about Google’s efforts to index the web, eliminate irrelevant pages and rank websites in order to answer user queries from sources that are E-A-T — otherwise … Continue reading Google Ranking And Indexing Become Focus Of Search Trial
Meta brings Instagram’s broadcast channels to Facebook and Messenger The Telegram-like feature gives page administrators a one-way messaging tool. Mariella Moon Thu, Oct 19, 2023 Meta Back in February, Meta launched a Telegram-like feature for Instagram called “broadcast channels,” which introduced a one-way messaging feature to the app. It gave creators a way to … Continue reading Meta brings Instagram’s broadcast channels to Facebook and Messenger
Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers
By Michael Grothaus October 18, 2023 If you’re the average smartphone user in America, you likely spend over four hours a day in the apps on your iPhone or Android device. That’s according to the latest Market Pulse Ranking report from mobile market trends firm Data.ai. Specifically, the report says Americans spend 4.33 hours … Continue reading We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth
Leverage personalization strategies in your email program to enhance your holiday marketing campaigns and increase revenue. Summer Deeb on October 18, 2023 Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are … Continue reading 4 ways to add personalization to your emails right now
IRS will start piloting its free TurboTax alternative in 2024 But it will initially be available 13 states only, most of which don’t levy state income taxes. Mariella Moon Wed, Oct 18, 2023 NoDerog via Getty Images It looks like the Internal Revenue Service (IRS) truly was working on a free TurboTax alternative like … Continue reading IRS will start piloting its free TurboTax alternative in 2024
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use. Constantine von Hoffman on October 17, 2023 The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. … Continue reading Mobile apps see a surge in consumer use and spending
Microsoft Bing: Verbs Matter More In AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2023 Verbs as a part of speech and generative artificial intelligence (GAI) have linked search engine optimization (SEO) and search advertising together. This happens frequently in contextual advertising and creative content. Verbs have become more important in queries, Microsoft Bing Principal Program … Continue reading Microsoft Bing: Verbs Matter More In AI
Baidu’s CEO says its ERNIE AI ‘is not inferior in any aspect to GPT-4’ The generative AI chatbot can answer questions with text, images and dynamic graphs. Andrew Tarantola Updated Tue, Oct 17, 2023 Baidu ERNIE, Baidu’s answer to ChatGPT, has “achieved a full upgrade,” company CEO Robin Li told the assembled crowd … Continue reading Baidu’s CEO says its ERNIE AI ‘is not inferior in any aspect to GPT-4’
