Hi, Welcome Welcome back Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI. Joseph Enever on November 3, 2023 This article was co-authored with Dan Gutter, Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database … Continue reading Putting customers first: The key to successful customer data exchange
Apple’s extended holiday return policy is now in effect The grace period gives you extra time to return Apple gifts you just didn’t love. Stephanie Barnes Fri, Nov 3, 2023 Aly Song / reuters Apple’s extended return policy has kicked in, which means the holiday season is officially upon us. Apple typically offers a … Continue reading Apple’s extended holiday return policy is now in effect
Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period. Chris Wood on November 3, 2023 Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the … Continue reading AI ad spending has skyrocketed this year
Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams. Megan Michuda on November 3, 2023 Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation … Continue reading 5 ways MOps can elevate the annual planning process
61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI. Constantine von Hoffman on November 2, 2023 What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about … Continue reading This week’s roundup of AI-powered martech releases
Intuit is shutting down Mint, its popular free budget-tracking app It’s asking users to switch to Credit Karma instead. Steve Dent Fri, Nov 3, 2023 Intuit/Mint Intuit is shutting down its free budgeting app Mint, which had 3.6 million active users in 2021, Bloomberg reports. The company will absorb users into its other service … Continue reading Intuit is closing down Mint, its popular free budget-tracking app
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers
LinkedIn hits 1 billion users launches AI chatbot coach Deanna Ritchie / Nov 2, 2023 On Wednesday, November 1, 2023, LinkedIn revealed that it has reached over 1 billion members and has introduced an artificial intelligence (AI) chatbot to serve as a “job seeker coach.” Along with the chatbot, the Microsoft-owned company also launched … Continue reading LinkedIn hits 1 billion users launches AI chatbot coach
The ban will begin in two weeks and appears to cripple Big Tech’s ability to sell first-person data used by marketers. Constantine von Hoffman on November 2, 2023 The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, … Continue reading EU authorities ban Meta from using personal data for advertising
By Stephanie Vozza November 01, 2023 Even the most dedicated, organized person will procrastinate sometimes. While an occasional delay in action won’t always lead to chaos, procrastination can be an “evil beast” if allowed to call the shots, says Jo Anne Preston, author of Lead the Way in Five Minutes a Day: Sparking High … Continue reading 4 unmet needs that cause you to procrastinate
