Hi, Welcome Welcome back The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, … Continue reading What’s new and what’s working, in B2B channel partner marketing
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The 10 biggest AI companies in the world after 2023
The 10 biggest AI companies in the world after 2023 Sam Shedden / Last Updated: Dec 12, 2023 This year has undoubtedly been the year of generative artificial intelligence (AI) for the tech sector. It’s a topic continuing to dominate technology news headlines and has thoroughly penetrated the cultural zeitgeist of the planet. Even … Continue reading The 10 biggest AI companies in the world after 2023
New Year, New Challenges: Here Are Some The Ad Industry Face
New Year, New Challenges: Here Are Some The Ad Industry Face by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2023 One of the most controversial and notable technologies will become obsolete in 2024. But it seems that most in the advertising industry are ready to move on. “Please RSVP for the farewell party,” Jack … Continue reading New Year, New Challenges: Here Are Some The Ad Industry Face
2024 Predictions: Better customer experience is on the way
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales. Chris Wood on December 26, 2023 Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer … Continue reading 2024 Predictions: Better customer experience is on the way
How marketers can mitigate bias in generative AI
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks? Andrew Frank on December 26, 2023 This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address … Continue reading How marketers can mitigate bias in generative AI
Beeper says it’s done playing cat and mouse with Apple over its iMessage for Android app
Beeper says it’s done playing cat and mouse with Apple over its iMessage for Android app It issued one last fix for current users. Lawrence Bonk Thu, Dec 21, 2023 Beeper Beeper versus Apple has been our own little David and Goliath matchup, but it looks like the saga’s coming to a close. The … Continue reading Beeper says it’s done playing cat and mouse with Apple over its iMessage for Android app
Spotify withdraws festival support in France in response to new streaming tax
Spotify withdraws festival support in France in response to new streaming tax Maxwell William / Last Updated: Dec 23, 2023 Spotify has announced its decision to withdraw support for two major music festivals in France, starting from 2024. This move, according to TechCrunch, comes as a direct response to a new tax imposed on … Continue reading Spotify withdraws festival support in France in response to new streaming tax
WSJ study highlights youth exposure to conflict content on TikTok
WSJ study highlights youth exposure to conflict content on TikTok Maxwell William / Last Updated: Dec 23, 2023 In a revealing experiment by The Wall Street Journal, automated accounts posing as 13-year-olds on TikTok were inundated with polarizing and often extreme content related to the Israel-Gaza conflict. This investigation highlights the potent influence of … Continue reading WSJ study highlights youth exposure to conflict content on TikTok
The best budgeting apps to replace Mint
The 6 best budgeting apps to replace Mint Intuit is shutting down the popular budgeting app in 2024. We tested half a dozen Mint alternatives for you to consider. Dana Wollman Thu, Jan 11, 2024 Getty Commercial If you haven’t heard, the popular budgeting app Mint is about to go away. Parent company … Continue reading The best budgeting apps to replace Mint
Nigeria’s central bank lifts crypto ban, introduces new regulations
Nigeria’s central bank lifts crypto ban, introduces new regulations Maxwell William / Last Updated: Dec 23, 2023 The Central Bank of Nigeria has lifted its ban on cryptocurrency transactions, acknowledging the global trend towards regulating digital assets, according to a recent Reuters report. This move marks a departure from the bank’s February 2021 decision, … Continue reading Nigeria’s central bank lifts crypto ban, introduces new regulations
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