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Still human: Why consumer closeness matters in an AI-driven world

Consumer-Centric Marketing

Hi, Welcome Welcome back As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the … Continue reading Still human: Why consumer closeness matters in an AI-driven world →

Search Gets Buried In Hints Of Commerce Ad Budget Increases

Advertisement Industry

Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases →

Salesforce’s full-funnel approach to social media

Salesforce

Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media →

What to do when your counteroffer is better than your new job offer

Career Development

  By Anisa Purbasari Horton You’re feeling stagnant in your career, so you apply for an interesting new job. Several screening calls and interviews later, you have an offer letter in your hand. You hand in your resignation letter, and your manager asks to see you. Rather than conduct an exit interview, they come back … Continue reading What to do when your counteroffer is better than your new job offer →

X confirms it blocked Taylor Swift searches to ‘prioritize safety’

Twitter Controls

X confirms it blocked Taylor Swift searches to ‘prioritize safety’ The move comes after nonconsensual pornographic deepfakes of the singer went viral last week. Cheyenne MacDonald   Sun, Jan 28, 2024 Reuters / Reuters X has confirmed it’s preventing users from searching Taylor Swift’s name after pornographic deepfakes of the artist began circulating on the … Continue reading X confirms it blocked Taylor Swift searches to ‘prioritize safety’ →

How Can Your Startup Support Cryptocurrency?

Cryptocurrencies Market

How Can Your Startup Support Cryptocurrency? Brad Anderson / Last Updated: Jan 26, 2024   Cryptocurrency will become more popular and more accepted as more mainstream businesses support it. Without that ongoing recognition and perceived legitimacy, cryptocurrencies may continue to exist in an isolated niche. But how can your startup support cryptocurrency? And how can … Continue reading How Can Your Startup Support Cryptocurrency? →

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