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Why you should add predictive modeling to your marketing mix

Predictive Analytics

Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. Jessica Hawthorne-Castro on January 31, 2024  Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to … Continue reading Why you should add predictive modeling to your marketing mix →

Google, Microsoft Mention AI More Than 100 Times On Earnings Calls

Giants Companies

Google, Microsoft Mention AI More Than 100 Times On Earnings Calls by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2024 Margin improvements took a front seat during the company’s earnings calls on Tuesday, as Google and Microsoft independently spoke about integrating generative AI into every aspect of their businesses — especially advertising. Each company independently … Continue reading Google, Microsoft Mention AI More Than 100 Times On Earnings Calls →

Integrate launches new Performance Center

Performance Management

As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024  Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center →

Cities: Skylines II toxicity and more layoffs | This week’s gaming news

Employee Layoffs

Cities: Skylines II toxicity and more layoffs | This week’s gaming news This week’s headlines, now in video form! Jessica Conditt   Wed, Jan 31, 2024 Engadget It’s an awkward time to be a PC player. The platform has more games covering more genres than ever, and even standard PC hardware can deliver pristine, photorealistic … Continue reading Cities: Skylines II toxicity and more layoffs | This week’s gaming news →

Just 48% of U.S. employees believe their company cares about them

Employee Satisfaction

  By Jeri Hawthorne January 31, 2024 How we work, where we work, and when we work have been focal points of many employee satisfaction conversations for quite some time. Employers have been reimagining and reassessing work models. Employees have been taking a closer look at how their professional and personal lives intersect.  And now, … Continue reading Just 48% of U.S. employees believe their company cares about them →

3 lessons on leadership and workplace collaboration from Broadway legend Chita Rivera

Leadership Lessons

  By Shannon Cudd January 31, 2024 Broadway icon Chita Rivera’s death was announced (February 29, 2024). She was 91 at the time of her passing. The incredible singer, dancer, and actor will undoubtedly be remembered for her artistic contributions, but beyond the stage and screen, Rivera’s diligence, drive, and dedication to her professional community … Continue reading 3 lessons on leadership and workplace collaboration from Broadway legend Chita Rivera →

How to transform customer experience with AI

Customer Experience

Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale. Annette Franz on January 30, 2024 Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers … Continue reading How to transform customer experience with AI →

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