Hi, Welcome Welcome back Caveats Flood Paid Search, Retail Media Investments by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2024 Retail media and paid online search are the most important marketing channels to consumer product manufacturers and agencies today, according to a study released Wednesday from the digital agency Skai and the Path to Purchase … Continue reading Caveats Flood Paid Search, Retail Media Investments
Meta makes AI-generated labels a standard across Facebook, Instagram and Threads Brian-Damien Morgan Features Writer Meta has announced that across its social media platforms artificial intelligence (AI) generated images must be labeled going forward. The labeling system that will be titled “Imagined with AI” seeks to help users navigate the images that are created using … Continue reading Meta makes AI-generated labels a standard across Facebook, Instagram and Threads
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web. Chris Wood on February 7, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Kihlstrom is a … Continue reading Greg Kihlstrom: Spotlight on the expert
By Lucinda Halpern February 07, 2024 There are three keys to getting an agent and a subsequent book deal. 1. A big and bold idea 2. Excellent writing 3. An undeniable platform Here’s some encouraging news: You only need two of the three to succeed. All three would be fantastic, but only two are … Continue reading How to write a book, step-by-step
By Dan Kraemer February 07, 2024 At most companies, whether big or small, there are innovation projects brewing and bubbling. Sometimes they are side-projects started by technical teams, or they are larger initiatives spearheaded by company leaders or division-heads in sales, marketing, or biz dev. Often, these projects aim to create new internal tools … Continue reading This one simple strategy will supercharge your career
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. Stacey Ackerman on February 7, 2024 I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never … Continue reading How agile marketing teams can work with AI
By Jared Lindzon After years of flip-flopping on remote and in-person work policies, most knowledge workers and employers seem to have reached a hybrid compromise, but questions remain as to whether the truce will last. While not every worker wants to work from home and not every employer is demanding a return to the … Continue reading The return-to-office debate may settling down—in a way that makes everyone unhappy
By Kelly Cloonan February 07, 2024 Spotify’s posts subscriber growth: Spotify reported a 23% rise in monthly active users in the fourth quarter, which now total 602 million, just ahead of analysts’ expectations of 601.33 million. The rise, announced Tuesday, comes after the company raised subscriber prices and cut thousands of employees in a … Continue reading Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback
By James Surowiecki February 07, 2024 One undeniable truth about the current stock-market boom is that a big chunk of the market’s rise has been the result of outsized gains in a very small number of stocks, including most notably the so-called Magnificent Seven mega-cap growth companies (Meta, Amazon, Apple, Microsoft, Alphabet, Nvidia, and … Continue reading Repeat after me: It’s not a bubble
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. Steve Petersen on February 6, 2024 When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. But doing so comes with risks. Before deciding to … Continue reading Combining martech projects: 5 questions to ask
