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Google rebrands its Bard AI chatbot as Gemini, which now has its own Android app

Hi, Welcome Welcome back Google rebrands its Bard AI chatbot as Gemini, which now has its own Android app An upgraded paid version called Gemini Advanced is available too. Kris Holt   Thu, Feb 8, 2024 Google Just as Microsoft renamed Bing Chat to Copilot to unify its generative AI branding, Google is doing the … Continue reading Google rebrands its Bard AI chatbot as Gemini, which now has its own Android app →

Tech layoffs update this week: DocuSign, Grammarly, Amazon, Snap, Meetup cut jobs

By Michael Grothaus February 08, 2024 Layoffs continue to mount in the tech sector as the first week of February comes to a close. As of (March 08, 2024), some well-known companies are among those to announce significant job cuts. Those layoffs have now accounted for 33,874 job losses in the industry since the start … Continue reading Tech layoffs update this week: DocuSign, Grammarly, Amazon, Snap, Meetup cut jobs →

What we’re losing in the blinding whiteness of advertising

  By Donovan Triplett February 08, 2024 In the 1980s, Greg Tate was one of only a few Black music critics at a major publication, but his career helped nudge the U.S. toward a more nuanced appreciation of Black genres. He looked to understand and distinguish, as he put it, “the way Black people ‘think,’ mentally, emotionally, physically,” and “how … Continue reading What we’re losing in the blinding whiteness of advertising →

FTC accuses Microsoft of misrepresenting its Activision Blizzard plans after layoffs

FTC accuses Microsoft of misrepresenting its Activision Blizzard plans after layoffs Microsoft argues the firings were going to happen, with or without the acquisition. Jessica Conditt   Updated Thu, Feb 8, 2024 AP Photo/Jae C. Hong One week after Microsoft laid off nearly 2,000 employees in its gaming division, the Federal Trade Commission is accusing … Continue reading FTC accuses Microsoft of misrepresenting its Activision Blizzard plans after layoffs →

Owned asset optimization: The key to connecting with financial consumers

Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024  Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers →

Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’

  By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’ →

Caveats Flood Paid Search, Retail Media Investments

Caveats Flood Paid Search, Retail Media Investments by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2024 Retail media and paid online search are the most important marketing channels to consumer product manufacturers and agencies today, according to a study released Wednesday from the digital agency Skai and the Path to Purchase Institute (P2PI). Fifty-three percent … Continue reading Caveats Flood Paid Search, Retail Media Investments →