Hi, Welcome Welcome back Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024 The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market … Continue reading Niche advertising: 7 actionable tactics for targeted marketing
Latest Posts
Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images
Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images The AI tool produced images of Nazis and America’s Founding Fathers as people of color. Will Shanklin Updated Fri, Feb 23, 2024 @JohnLu0x / X Google said Thursday it’s pausing its Gemini chatbot’s ability to generate people. The move comes … Continue reading Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images
Online Competitors vs. Business Competitors in SEO Keyword Research
Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research
AI-powered martech releases: Feb 22
This week Google and OpenAI moved closer to providing us all with truly hallucinatory AI hallucinations. Constantine von Hoffman on February 22, 2024 One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too … Continue reading AI-powered martech releases: Feb 22
Meet OpenAI’s newest board members
By Reuters March 11, 2024 Sam Altman is rejoining the board of ChatGPT-maker OpenAI along with three new directors, as the startup tries to move past his sudden ouster in November that had shocked the tech industry. Altman had returned as CEO of OpenAI just four days after his firing with a new board … Continue reading Meet OpenAI’s newest board members
Marketers keep adding tech despite feeling overwhelmed by too many tools
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools
The war on DEI is hitting marketing and hurting business
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives? Constantine von Hoffman on February 20, 2024 In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this … Continue reading The war on DEI is hitting marketing and hurting business
Will the EU disrupt AI-powered customer support?
What are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028. Kim Davis on February 21, 2024 It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time. … Continue reading Will the EU disrupt AI-powered customer support?
Rivian is laying off 10 percent of its salaried employees
Rivian is laying off 10 percent of its salaried employees The move comes after the electric car maker lost $1.5 billion in the last quarter of 2023 Pranav Dixit Thu, Feb 22, 2024 ASSOCIATED PRESS Electric car maker Rivian announced on Wednesday that it’s laying off 10 percent of its salaried workforce to cut … Continue reading Rivian is laying off 10 percent of its salaried employees
How AI enhances multimedia content creation
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation. Stephanie Trovato on February 21, 2024 AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative streak. This assistant doesn’t get … Continue reading How AI enhances multimedia content creation
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