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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Marketing Data

Hi, Welcome Welcome back See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot →

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA

Google Privacy

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2024 The UK’s Competition and Markets Authority (CMA) recently met with industry executives based on concerns it raised around Google’s Privacy Sandbox. Some estimate the Privacy Sandbox is used by billions of people and “underpins the … Continue reading Why The Future Of Google Privacy Sandbox Relies On UK’s CMA →

Google tells antitrust judge government trying to punish company for Search success

Google Under Legal

Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Nicola Agius on February 26, 2024 Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief … Continue reading Google tells antitrust judge government trying to punish company for Search success →

Until Dawn and The Quarry developer Supermassive is reportedly laying off around 90 workers

Employee Layoffs

Until Dawn and The Quarry developer Supermassive is reportedly laying off around 90 workers Indie studio Die Gute Fabrik has paused production amid funding difficulties. Kris Holt   Mon, Feb 26, 2024 Supermassive Games/Sony Interactive Entertainment Yet another notable game studio is laying off a significant chunk of its workforce. Supermassive Games, the developer behind … Continue reading Until Dawn and The Quarry developer Supermassive is reportedly laying off around 90 workers →

Exclusive: Consumers are putting themselves first, according to new research

Consumer Behavior

By Stephanie Mehta March 11, 2024 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up … Continue reading Exclusive: Consumers are putting themselves first, according to new research →

How marketers can reinvent the IT-marketing dynamics

Marketing Innovation

Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency. Benjamin Bloom on February 26, 2024 One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants … Continue reading How marketers can reinvent the IT-marketing dynamics →

Florida’s controversial bill to restrict social media use by minors heads to governor

Social Media Under Legal

Florida’s controversial bill to restrict social media use by minors heads to governor Maxwell Nelson Tech Journalist Family Dialogue on Digital Safety: Navigating Social Media Amidst Legislative Debates in Florida   Florida is on the brink of enacting one of the nation’s most restrictive bans on social media use by minors. According to the Associated … Continue reading Florida’s controversial bill to restrict social media use by minors heads to governor →

Mark Zuckerberg fights personal liability in Meta lawsuits

Facebook Under Legal

Mark Zuckerberg fights personal liability in Meta lawsuits Charlotte Colombo Freelance Journalist    Mark Zuckerberg fights personal liability lawsuit   In a February 23 court appearance, Meta giant Mark Zuckerberg is set to try to skirt personal liability in dozens of lawsuits, according to Bloomberg. This is despite his being directly named in numerous court … Continue reading Mark Zuckerberg fights personal liability in Meta lawsuits →

From friction to flow: A marketer’s secret productivity engine

Scientific Fiction

Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine →

Michigan Governor Whitmer proposes a $5,000 caregiver tax credit, joining other states

Taxation

  By The Conversation March 10, 2024 People caring for elderly or disabled relatives need a break—and, in Michigan, Governor Gretchen Whitmer has a proposal to give them one. Whitmer’s recently proposed $5,000 tax credit, the Caring for MI Family Tax Credit, is part of a growing trend of public subsidies for families shouldering the … Continue reading Michigan Governor Whitmer proposes a $5,000 caregiver tax credit, joining other states →

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