The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025 In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising
Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day. Melissa Reeve on December 2, 2025 You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to … Continue reading 5 capabilities that separate AI-native teams from everyone else
December 03, 2025 The simple mindset shift that makes teams more creative
Staying ahead in marketing now depends on navigating AI agents’ growing influence on your tech stack, your customers and your role as a leader. Frans Riemersma on December 2, 2025 AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker … Continue reading Three actions you must take to thrive in the agentic era of marketing
December 02, 2025 Do you have to go to your office holiday party?
OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close. Danny Goodwin on December 2, 2025 OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has … Continue reading Android code reveals OpenAI’s plans as user reports first ChatGPT ad
December 02, 2025 5 tips from financial experts to finish 2025 strong
WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot by Laurie Sullivan , Staff Writer, December 2, 2025 Microsoft has announced that access to Copilot via WhatsApp will end on January 15, 2026. Meta Platforms, parent company of WhatsApp, will prohibit the use of general purpose AI chatbots — including OpenAI’s ChatGPT, and Perplexity AI — through … Continue reading WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot
Today’s B2B buyers don’t follow a straight line — here’s what you need to change to keep up. MarTechBot on December 1, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How a customer-centric B2B journey breaks the funnel model
