Hi, Welcome Welcome back See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The … Continue reading Lead scoring for existing customers: Best of the MarTechBot
April’s update also includes changes to permission for both users and admins. Nate Mattison on May 6, 2024 The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s … Continue reading Marketo April 2024 releases: Webinar enhancements, Activities API update and more
May 06, 2024 A healthy workforce needs more connection, not more apps As workplace health and wellness programs multiply, overwhelmed employees need help connecting the dots. BY Owen Tripp The cost of healthcare is reaching a breaking point. The average employer’s healthcare spending is expected to rise by 8.5% this year, well above inflation—and that doesn’t … Continue reading A healthy workforce needs more connection, not more apps
May 23, 2024 Vivek Ramaswamy spent $3.3 million to buy 8% of BuzzFeed. How much damage could he do with that stake? It may be a small fraction of the company, but activist investors in Apple and ExxonMobil have accomplished a lot, with a lot less. BY Clint Rainey Update, 5/23/24: After this article was published, … Continue reading Vivek Ramaswamy spent $3.3 million to buy 8% of BuzzFeed. How much damage could he do with that stake?
May 06, 2024 Warren Buffett cautions shareholders AI scams could be the ‘growth industry of all time’ The ‘Oracle of Omaha’ reissued caution at the annual shareholder meeting. BY Associated Press Warren Buffett cautioned the tens of thousands of shareholders who packed an arena for his annual meeting that artificial intelligence scams could become “the growth … Continue reading Warren Buffett cautions shareholders AI scams could be the ‘growth industry of all time’
May 06, 2024 Why so many of us feel lonely at work On this week’s episode of The New Way We Work, CEO of TheLi.st Ann Shoket explains why so many people feel lonely at work and how both leaders and employees can build a support system. BY Kathleen Davis For years, leaders have tried to … Continue reading Why so many of us feel lonely at work
May 06, 2024 The book of Bitwarden: How the best free password manager is fending off tech giants Bitwarden’s trying to be more than just a place to store passwords. BY Jared Newman Kyle Spearrin had never developed a mobile app or browser extension when he started building Bitwarden as a fun side project in 2015. … Continue reading The book of Bitwarden: How the best free password manager is fending off tech giants
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom. Chris Wood on May 22, 2024 Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and serves as a … Continue reading Adobe unveils Adobe Express for Enterprise
May 06, 2024 5 ways to make your time-sucking commute something you actually look forward to These simple commuting hacks can help ensure that your work day gets off to the best and most productive start. BY Stephanie Vozza Nine out of 10 companies with office space say they’ll require employees to return to the workplace … Continue reading 5 ways to make your time-sucking commute something you actually look forward to
May 06, 2024 Why we need fewer performance reviews—and more check-ins In his new book, leadership expert Ashley Goodall argues that check-ins are a more personal way for teams to set goals. BY Ashley Goodall Performance management, if you’re not familiar with the term, is the slightly Orwellian name given to the process involving goal-setting, annual … Continue reading Why we need fewer performance reviews—and more check-ins
