Hi, Welcome Welcome back There’s plenty of smoke, but as yet no fire to the rumors. Constantine von Hoffman on May 29, 2024 HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. The Cambridge, Mass., digital marketing vendor reported earnings at … Continue reading HubSpot earnings stay hot amid reports of sale to Google
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. Eric Dates on May 10, 2024 Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing … Continue reading A scoring model your GTM team will fall in love with
May 24, 2024 Loewe and On’s new hybrid logo proves brand rules are meant to be broken The luxury brands collaborated on a new capsule collection, cleverly creating a novel logo in the process. BY Hunter Schwarz A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in … Continue reading Loewe and On’s new hybrid logo proves brand rules are meant to be broken
May 10, 2024 How to reimagine success at work To redefine success at work, you can transform the existing job you have, or find a job that is a better fit for your gifts. BY Stephanie Harrison In one study, researchers set out to understand how people think about success. First, they asked participants to agree … Continue reading How to reimagine success at work
May 10, 2024 Most employers are blind to the equity of equity compensation Base pay evaluation alone doesn’t address big picture equity fairness. BY Robert Sheen Seventy-five percent of employers now conduct regular pay equity audits, according to research from the Society for Human Resource Management. Most are keeping their eyes peeled for unwanted pay disparities … Continue reading Most employers are blind to the equity of equity compensation
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Jimmy Muldoon on May 10, 2024 As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of … Continue reading 3 ways to boost digital marketing ROI while reducing carbon footprint
May 24, 2024 Adobe’s controversial marketing is fueling a war with creatives over AI Adobe marketing materials seemed to suggest it could replace photographers with AI outraged many customers, further igniting an ongoing battle between tech companies and creatives. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. … Continue reading This controversial Adobe ad is fueling a war with creatives
May 11, 2024 The ultimate cover letter checklist Follow these steps—plus check out our tips and examples—to help your cover letter stand out. BY Gwen Moran Resumes and LinkedIn profiles may get the lion’s share of attention, but a good cover letter can go a long way toward impressing hiring decision-makers. One survey by ResumeLab found … Continue reading The ultimate cover letter checklist
May 10, 2024 Jason Kelce’s underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelce’s underdog mentality underpins his personal brand of authenticity
Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less The NYT’s sources say execs realized last year the assistant looks antiquated next to ChatGPT. will shanklin Updated Fri, May 10, 2024 Apple Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri’s conversational … Continue reading Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less
