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N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids

June 20, 2024 N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids Under the legislation, feeds on apps like TikTok and Instagram would be limited for people under age 18 to posts from accounts they follow, rather than content suggested by an automated algorithm. BY Associated Press New York Gov. Kathy … Continue reading N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids →

Marketo experts share tips for successful MAP implementations

Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members. Chris Wood on June 20, 2024   Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a … Continue reading Marketo experts share tips for successful MAP implementations →

3 more pointers to navigate the confusing martech marketplace

Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration. Gene De Libero on June 20, 2024   My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your … Continue reading 3 more pointers to navigate the confusing martech marketplace →

OpenAI Co-Founders Separately Go After Super Intelligence

OpenAI Co-Founders Separately Go After Super Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2024 This latest progress in AI for advertising might not be revolutionary but it is fast-paced. Two former OpenAI co-founders say they will separately build supercomputers to support AI, giving the companies the ability to run extremely complex mathematical calculations … Continue reading OpenAI Co-Founders Separately Go After Super Intelligence →

Chinese automakers urge retaliatory tariffs on European gas-powered cars after the EU’s EV tariffs

June 19, 2024 Chinese automakers urge retaliatory tariffs on European gas-powered cars after the EU’s EV tariffs China’s auto industry ‘called on the government to adopt firm countermeasures (and) suggested that positive consideration be given to raising the provisional tariff on gasoline cars with large-displacement engines.’ BY Reuters Chinese automakers have urged Beijing to hike tariffs … Continue reading Chinese automakers urge retaliatory tariffs on European gas-powered cars after the EU’s EV tariffs →

LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year

LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year →

How Georgia-Pacific seeks to leverage AI to its full marketing potential

A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Laura Knebusch on June 18, 2024   The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, … Continue reading How Georgia-Pacific seeks to leverage AI to its full marketing potential →

LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee

June 19, 2024 LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee A cringey post on LinkedIn is yet another reminder to read the room before sharing your ‘career expertise’ on social media. BY Joe Berkowitz The photo in a recent LinkedIn post features a smiley guy in a backwards baseball … Continue reading LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee →