Hi, Welcome Welcome back Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits. Geoff Crain on July 17, 2024 Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the … Continue reading Why digital out-of-home advertising is summer 2024’s marketing powerhouse
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China leads the world in generative AI use
But the U.S. leads the world in something closer to full implementation, reports SAS. Kim Davis on July 17, 2024 Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of … Continue reading China leads the world in generative AI use
What is coffee badging? How some hybrid employees are finding a new way to quiet quit
July 17, 2024 What is coffee badging? How some hybrid employees are finding a new way to quiet quit Some companies with in-office mandates are beginning to implement minimum-hour requirements following a trend of employees staying for the least amount of time they can get away with. BY Lydia Gerike As some companies are adding more … Continue reading What is coffee badging? How some hybrid employees are finding a new way to quiet quit
SCOTUS ruling makes it easier to challenge federal ad regulations
Ending a policy requiring judges to defer to regulators’ interpretations makes more lawsuits a certainty and deciding those cases more difficult. Constantine von Hoffman on July 17, 2024 U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal … Continue reading SCOTUS ruling makes it easier to challenge federal ad regulations
ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act
July 17, 2024 ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act TikTok owner ByteDance on Wednesday lost its court challenge against its designation as a gatekeeper under landmark European Union rules, in a boost for antitrust regulators seeking to curb the power of Big Tech. Under the EU Digital Markets … Continue reading ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act
Google Performance During A Surge Of Ad Requests
Did Google Performance Falter During A Surge Of Ad Requests? by Laurie Sullivan , Staff Writer @lauriesullivan, July 17, 2024 During the weekend, it appears that Google used a backup plan to fulfill bid and advertising requests when its search engine and network of publisher websites became overloaded by the number of people seeking information on … Continue reading Google Performance During A Surge Of Ad Requests
Earning $300K but not feeling wealthy? You’re not alone
July 17, 2024 Earning $300K but not feeling wealthy? You’re not alone The salary puts earners in the top 3% in the United States BY Shalene Gupta What does it mean to be rich? That answer might change depending on who you ask. Jenius Bank, the digital division of SMBC Manubank, surveyed over 4,000 Americans between … Continue reading Earning $300K but not feeling wealthy? You’re not alone
Optimizely launches new SaaS CMS
Optimizely makes its headless CMS offering fully available as a SaaS option. Kim Davis on July 17, 2024 Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content … Continue reading Optimizely launches new SaaS CMS
How do I give feedback to my boss?
July 17, 2024 How do I give feedback to my boss? A smart manager will see your feedback as a gift, because most never get feedback on their job performance. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest … Continue reading How do I give feedback to my boss?
Digital video ad spend sees 16% increase this year
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
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