Hi, Welcome Welcome back Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and … Continue reading Why buyer groups matter in B2B demand gen and how to target them
The IOC’s AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. Constantine von Hoffman on July 25, 2024 Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released … Continue reading AI-powered martech news and releases: July 25
July 25, 2024 How small businesses can prepare in advance for this hurricane season Well before a hurricane is announced, check and double check your insurance policy. BY Associated Press The hurricane season roared into the U.S. with Hurricane Beryl hitting Texas in early July, surprising many business owners accustomed to seeing big storms arrive later … Continue reading How small businesses can prepare in advance for this hurricane season
From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world. Kim Davis on July 25, 2024 The long line of young women curled around the corner from the iconic Casa Magazines store on 8th Avenue in New York City and stretched … Continue reading Phygital agency NEWU is here to surprise you
July 25, 2024 Most managers still can’t resist degree requirements: 4 ways companies can help them embrace skills-based hiring Even as companies publicly state their commitment to hiring candidates from nontraditional backgrounds, hiring managers remain skeptical. BY Mona Mourshed and Matt Sigelman The degree requirement in hiring has become a glaring paradox. Employers bemoan the shortage … Continue reading Most managers still can’t resist degree requirements. 4 ways companies can help them embrace skills-based hiring
July 25, 2024 Headed for a soft landing? Here’s why our economy is so unusual right now A historic feat on the horizon, coupled with lingering bad vibes, together prove that the economy is still in a very strange state. BY Sam Becker Achievement unlocked? The United States’s economy grew faster than expected during the second … Continue reading Headed for a soft landing? Here’s why our economy is so unusual right now
Microsoft Blocked From Reddit Content, Declined To Play By Rules by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2024 Reddit recognizes that its user-generated content and the ideas behind it have become a valuable source of information for millions — similar to the awareness of what user-generated content could lead to in the early days … Continue reading Microsoft, Other Search Engines Blocked From Indexing Reddit Content
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024 In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. Mike Ruff on July 24, 2024 Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just … Continue reading How does AI fit into marketing campaigns?
July 24, 2024 CrowdStrike offers $10 Uber Eats gift cards as an apology for the outage Some partners say they can’t even redeem the offer. BY Jessica Bursztynsky CrowdStrike, the cybersecurity company behind last week’s massive computer crash, offered $10 Uber Eats gift cards to its affected partners and teammates for their troubles. But Uber flagged … Continue reading CrowdStrike offers $10 Uber Eats gift cards as an apology for the outage
