Hi, Welcome Welcome back Websites accuse AI startup Anthropic of bypassing their anti-scraping rules and protocol iFixit and Freelancer said Anthropic’s bot aggressively crawled their websites. mariella moon Sat, Jul 27, 2024 Anthropic Freelancer has accused Anthropic, the AI startup behind the Claude large language models, of ignoring its “do not crawl” robots.txt … Continue reading Websites accuse AI startup Anthropic of bypassing their anti-scraping rules and protocol
July 27, 2024 A loneliness expert reveals the one question that prompts rewarding connections Monika Jiang shares what we need to unlearn to recenter our relationships, how to create systems of mutual care, and how to resolve conflict before it happens. BY Jenna Abdou When Monika Jiang set out to explore modern loneliness she asked a … Continue reading A loneliness expert reveals the one question that prompts rewarding connections
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. Mike Pastore on July 26, 2024 A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to … Continue reading Acquisitions signal agencies are betting on influencer marketing
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow — 7 percentage points more than in 2023. Constantine von Hoffman on July 26, 2024 While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its … Continue reading 67% of marketers say lack of training is primary barrier to AI adoption
July 26, 2024 The JD Vance rumor shows how easily misinformation spreads, with or without AI A silly joke falsely claiming the vice-presidential candidate had been intimate with a couch would have probably just been a one-day meme. Then an AP story went viral. BY Joe Berkowitz The Mandela Effect is when people vividly remember something … Continue reading The JD Vance rumor shows how easily misinformation spreads, with or without AI
Why Optimizing For Generative AI Is Challenging by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2024 Generative AI (GAI) chatbots are reshaping the shopping experience, and Similarweb analysts believe the trend will accelerate with the release of OpenAI SearchGPT. Search and GAI chatbots function differently, although they are both key ways for consumers to discover … Continue reading Why Optimizing For Generative AI Is Challenging
July 26, 2024 Uber, Lyft win California ruling to consider drivers as independent contractors The ruling by the California Supreme Court is a major victory for the ride-hailing industry, which has said that many companies would end or limit service in the state if they were forced to treat thousands of drivers as their employees. … Continue reading Uber, Lyft win California ruling to consider drivers as independent contractors
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. Venkatraman Kannan on July 26, 2024 A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels … Continue reading How to transform your website into a continuous marketing powerhouse
Focusing on effectiveness over efficiency is crucial for demonstrating martech’s impact on business performance. Frans Riemersma on July 26, 2024 “Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in a vulnerable position when … Continue reading The impact of martech on company value
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
