Hi, Welcome Welcome back August 01, 2024 23andMe CEO Anne Wojcicki wants to take the struggling company private—then comes the real work 23andMe was going to remake healthcare with its DNA spit tests. Today, it’s languishing on the sidelines. Wojcicki has a long road ahead. Direct-to-consumer genetic testing pioneer 23andMe unveiled a new product in May. … Continue reading 23andMe CEO Anne Wojcicki wants to take the struggling company private—then comes the real work
We spent 10 minutes discussing the latest research on customer experience with Holden Bale, Global Head of Experience & Commerce at Merkle. Mike Pastore on July 31, 2024 Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using … Continue reading What CX leaders do that laggards don’t
Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. Brian McKenna on July 31, 2024 Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As … Continue reading Subscriber acquisition best practices following Gmail’s spam update
What Higher Clicks, Impressions In Q2 Means For Q3 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2024 Advertisers are in a period of rising ad prices, but that could change in the second half of the year, Skai notes in a report published Wednesday. The report shows topline growth numbers in retail media, paid … Continue reading What Higher Clicks, Impressions In Q2 Means For Q3 2024
July 31, 2024 Michigan Supreme Court reinstates minimum wage and sick leave laws In a 4-3 decision, the court said Republican lawmakers violated the state constitution. BY Associated Press The Michigan Supreme Court overruled the Legislature on Wednesday, reinstating major changes to the state’s minimum wage and paid sick leave laws, a victory for low-wage workers. … Continue reading Michigan Supreme Court reinstates minimum wage and sick leave laws
Belgian researchers found a huge privacy hole in six dating apps Some of the apps have taken steps to close “trilateration” efforts that could violate users’ privacy. danny gallagher Updated Thu, Aug 1, 2024 NurPhoto via Getty Images TechCrunch reported that a group of researchers from the university KU Leuven in Belgium identified six … Continue reading Belgian researchers found a huge privacy hole in six dating apps
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024 Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms
July 31, 2024 80% of managers say they use layoffs as a soft firing, and not for cost-cutting According to a new survey, business leaders have used layoffs to head off lawsuits and avoid hurting employees’ feelings, among other reasons. BY Shalene Gupta Technically, layoffs occur because a company is cost-cutting or restructuring, and not through … Continue reading 80% of managers say they use layoffs as a soft firing, and not for cost-cutting
Learn what drives customer satisfaction, how to measure it and ways to boost your company’s long-term profitability. Scott Hornstein on July 31, 2024 Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the … Continue reading How customer satisfaction fuels B2B profitability
July 31, 2024 A much better way to read email newsletters Matter, Meco, and other dedicated newsletter reader apps are optimized for immersive reading in ways your inbox will never be. BY Harry McCracken I love almost everything about email newsletters. From finance to gadgets to pop music, there are just so many stellar ones these … Continue reading A much better way to read email newsletters
