Hi, Welcome Welcome back August 19, 2024 Travelers are turning to package deals more after the pandemic The zest for the holiday package business is a bright spot for the travel industry as worries have grown that the post-pandemic enthusiasm for air travel will ebb as travellers baulk at higher fares. BY Reuters Sun seekers … Continue reading Travelers are turning to package deals more after the pandemic
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS. MarTechBot on August 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Transitioning to a headless CMS: Best of the MarTechBot
CTV: Quantifying Non-Performance In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024 Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come. U.S. brands are forecast to spend more than $28 billion in 2024, … Continue reading CTV: Quantifying Non-Performance In Performance Media
August 19, 2024 Maternal healthcare sees a surge in venture capital Early-maternal healthcare investments in businesses like Mae and others ranging from clinics to specialists in fertility and nutrition counseling totaled $306.5 million in 2023, a 700% increase from $38.1 million in 2018. BY Reuters After working as a doula for 10 years, Kortny Feutardo … Continue reading Maternal healthcare sees a surge in venture capital
August 19, 2024 Remote workers are lonely, but returning to the office isn’t the solution Rohshann Pilla, President of Aquent Talent offers three steps leaders can take to help remote and hybrid workers feel less lonely BY Rohshann Pilla A recent Gallup poll found that 1 in 5 workers worldwide feel lonely. This number is even … Continue reading Remote workers are lonely, but returning to the office isn’t the solution
So far, AI Overviews is not wrecking publishers’ traffic — plus other AI Overviews news. Danny Goodwin on August 19, 2024 Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll … Continue reading Google AI Overviews have negligible impact on traffic, say publishers
Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Brianna Miller on August 19, 2024 Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing … Continue reading The small B2B marketing team’s guide to ABM
August 19, 2024 Can the assistive products of aging become objects of joy? Products for the aging, like pill containers and shower grab bars, are being refined by this architect-founded company. BY Nate Berg The assistive accessories of aging—from canes to walkers to pill containers—tend to put utility first. That makes sense, of course, as these … Continue reading Can the assistive products of aging become objects of joy?
National Public Data confirms breach that exposed Americans’ social security numbers The billions of records stolen from the company had been leaked online mariella moon Sat, Aug 17, 2024 Glowimages via Getty Images A data dump that contains 2.7 billion records of personal information for people living in the US, including their … Continue reading National Public Data confirms breach that exposed Americans’ social security numbers
August 19, 2024 Corporate sustainability is maturing, not disappearing Instead of walking away from sustainability goals, businesses are retoolingthem. BY Phillip Haid There has been a calculated attack on “woke businesses” from a small but loud group. As a result, businesses have quieted down their sustainability-centered communications over the past year but they are not … Continue reading Corporate sustainability is maturing, not disappearing
