Hi, Welcome Welcome back Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking … Continue reading 12 ways to use a customer data platform
October 29, 2024 The secret to the most productive meetings may be these simple exercises you do beforehand The CEO of Myosin Marketing says the positive energy cultivated through these exercises translates directly to enhanced creative output. BY Sean Clayton Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different … Continue reading The secret to the most productive meetings may be these simple exercises you do beforehand
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
October 29, 2024 5 brain hacks that can alleviate stress, according to a biopsychologist Stress triggers our amygdala, which is our fear center. Here’s how to combat those feelings. BY Stephanie Vozza In his first inaugural address, Franklin D. Roosevelt famously said, “The only thing we have to fear is fear itself.” While he was trying … Continue reading 5 brain hacks that can alleviate stress, according to a biopsychologist
Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes. Natalie Jackson on October 28, 2024 Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or … Continue reading When and how to use images in B2B emails
GAI Automating Advertising – Ad Copy In 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2024 What will advertisers do with so much extra time? Google has created all types of technology for AI-supported images, text, audio and video. Now one independent agency has stepped up leveraging large language models (LLMs) to create precise SEO techniques … Continue reading GAI Automating Advertising – Ad Copy In 30 Seconds
The IAB’s unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case. Constantine von Hoffman on October 28, 2024 Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” … Continue reading Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
October 28, 2024 A growing network of influencers are pushing Ozempic Many content creators juggle promotions as side gigs alongside traditional jobs, with their ongoing weight-loss transformations unfolding in real time on TikTok. BY Eve Upton-Clark “I was offered $20,000 to sell you Ozempic,” the text overlay reads on TikTok influencer Stella Kittrell’s post. “A year … Continue reading A growing network of influencers are pushing Ozempic
Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. Steve Petersen on October 28, 2024 I have chimed in about martech job descriptions in the past. It’s time to revisit the topic. Job descriptions typically range from specific to vague and reasonable to aspirational. … Continue reading What an honest MOps job posting looks like
The iPhone 16 is banned from sale in Indonesia after Apple fails to invest enough locally The company is about $15 million short on its local content commitments. kris holt Mon, Oct 28, 2024 Billy Steele for Engadget The iPhone 16 lineup, Apple Watch Series 10 and other devices Apple announced this … Continue reading The iPhone 16 is banned from sale in Indonesia after Apple fails to invest enough locally
