Hi, Welcome Welcome back Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here’s how. Alicia Arnold on October 30, 2024 If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning … Continue reading Is it time to clean out your martech stack?
Google AI Advancements Start To Generate Payback by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2024 Google DeepMind on Wednesday detailed two speech-generation technologies developed to help people worldwide interact with more natural, conversational and intuitive digital assistants and AI tools. Advertisers using these technologies can generate long-form, multi-speaker dialogue for ads or other types … Continue reading Google AI Advancements Start To Generate Payback
Linda Aylesworth | October 30th, 2024 Creating a free Google business listing – also known as a Google Business Profile – is a powerful tool that can help build your business in more ways than one. When correctly and professionally optimized, it makes it easy for consumers to discover, learn more about and contact your … Continue reading How Do I Add My Business to Google
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024 I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them
October 30, 2024 Why U.S. union steelworkers are optimistic about clean energy jobs 17,000 new union jobs could be available thanks to Biden’s Inflation Reduction Act. BY Reuters The United Steelworkers union is counting on clean energy projects to spur membership growth, offsetting losses at oil refining and petrochemical plants, a union official said, even if … Continue reading Why U.S. union steelworkers are optimistic about clean energy jobs
October 30, 2024 Billions spent on swing state political ads is leaving voters frazzled Swing state voters have been bombarded with robocalls, texts, campaign visits, billboards, flyers, and social media messages. BY Reuters Libby Brouwer was so fed up with political advertisements interrupting her YouTube viewing in the battleground state of Michigan that she opted to … Continue reading Billions spent on swing state political ads is leaving voters frazzled
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. Melissa Reeve on October 29, 2024 Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their … Continue reading 5 ways to jump start AI adoption
As national advertisers divert spending to non-swing states, regional advertisers get some relief. Chris Wood on October 29, 2024 at 2:13 pm | Reading time: 3 minutes It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard … Continue reading Political ad spending shifts regional CTV costs for brands
Amazon Dethrones Google As Top Destination For Holiday Inspiration by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2024 Holiday research and gift buying has been turned on its head this year, with technology suggesting to consumers where, what and how much they should pay for products. Some research suggests consumers have already begun to see … Continue reading Amazon Dethrones Google As Top Destination For Holiday Inspiration
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to … Continue reading 12 ways to use a customer data platform
