Hi, Welcome Welcome back Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, … Continue reading 6 B2B paid media platforms where you can advertise effectively
The concept of an ICP is often misunderstood. Let’s set it straight. Scott Hornstein on February 7, 2025 Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in a race for profitability. Your technology might give you a temporary edge, but competitors will catch … Continue reading Winning the race to profitability with a dynamic ICP
Google Search Wacky Rankings Closely Watched by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2025 Content ranking on Google Search might seem a little wacky these days. Older news articles sometimes will rank higher in search results than newer content, much higher than when originally published. I noticed this in January and mentioned it to … Continue reading Google Search Wacky Rankings Closely Watched
February 07, 2025 Trump administration asks federal agencies for lists of underperforming workers The Office of Personnel Management directed federal agencies to submit names of every worker who has received less than a ‘fully successful’ performance rating in the past three years and to note if any have been on performance plans. BY Associated Press … Continue reading Trump administration asks federal agencies for lists of underperforming workers
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. Constantine von Hoffman on February 7, 2025 Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and … Continue reading AI adoption in CX is rising, but implementation challenges remain
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. Ana Mourão on February 6, 2025 Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging … Continue reading 5 things marketers can do to abolish data silos
February 07, 2025 Amazon’s stock dipped despite strong Q4 sales. Here’s why Analysts expect Q1 profits to be impacted by foreign exchange rates. BY Associated Press Amazon on Thursday reported better-than-expected revenue and profits for the holiday shopping period, but its stocks dipped in after-hours trading due to disappointing guidance for the current quarter. The Seattle-based … Continue reading Amazon’s stock dipped despite strong Q4 sales. Here’s why
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in “How to tell if your company has too much money?” Constantine von Hoffman on February 6, 2025 Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology … Continue reading AI-powered martech news and releases: February 6
DeepSeek Code Capable Of Sending Data Direct To Chinese Government by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2025 As Google makes Gemini 2.0 free to all via the Gemini API in Google AI Studio and Vertex AI, cybersecurity experts have found code hidden deep in DeepSeek’s application that has the capability to send user … Continue reading DeepSeek Code Capable Of Sending Data Direct To Chinese Government
