Hi, Welcome Welcome back Apple, Google Remove Malicious Mobile Apps From Respective App Stores by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2025 Apple and Google have pulled apps from their app stores after security researchers found them carrying data-stealing malware for nearly one year. The mobile app market is substantial. AppLovin forecasts the mobile … Continue reading Apple, Google Remove Malicious Mobile Apps From Respective App Stores
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. Océane Li on February 11, 2025 Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to … Continue reading How ChatGPT search reshapes the B2B buyer’s journey
Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn. Ali Schwanke on February 11, 2025 Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, I’m always talking with clients about this! So let’s dive into actionable strategies … Continue reading How to use HubSpot to improve your webinar strategy
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. Natalie Jackson on February 10, 2025 Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing … Continue reading Why marketing should own sales enablement technologies
OpenAI’s board ‘unanimously’ rejects Elon Musk’s $97.4 billion takeover bid “OpenAI is not for sale,” said Chair Bret Taylor. igor bonifacic Updated Sat, Feb 15, 2025 Reuters / Reuters Elon Musk launched a $97.4 billion bid to take control of OpenAI. The Wall Street Journal reported a group of investors led by Musk’s … Continue reading Elon Musk wants to buy OpenAI for $97.4 billion
Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection. Angelina Eng on February 10, 2025 Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in reducing fraudulent … Continue reading How to tackle ad fraud in 2025
February 09, 2025 How to spot red flags for burnout in yourself and coworkers Burnout in anyone you work with can make a good job miserable. Here’s how to spot the signs and what to do about it. BY Kathleen Davis The shine has worn off the new year and, given the long slog of winter … Continue reading How to spot red flags for burnout in yourself and coworkers
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work. Steve Petersen on February 7, 2025 I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. … Continue reading Lessons learned from martech wins
February 08, 2025 Why clean energy interests globally have shifted to money and jobs A sharper emphasis on profit potential has become evident as President Trump stormed into office with a flurry of rollbacks to clean energy initiatives and an emphatic declaration of plans to ‘unleash’ oil, gas, and mining. BY Associated Press Saving the planet is so … Continue reading Why clean energy interests globally have shifted to money and jobs
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
