Hi, Welcome Welcome back A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. Constantine von Hoffman on February 6, 2025 Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” … Continue reading Smarter attribution strategies to help B2B marketers prove campaign value
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
Frank conversations with executives touched on risk and business acumen; things marketers probably don’t think about very often. Mike Pastore on February 5, 2025 Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as this year. Stouse is working on a book … Continue reading What do C-level execs think of their GTM strategies?
February 05, 2025 In a time crunch? 3 ways GenAI can come through in a clutch The legal field is renowned for massive documentation, and artificial intelligence can cut review time. BY AJ Shankar In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries … Continue reading In a time crunch? 3 ways GenAI can come through in a clutch
February 06, 2025 This copy trading app wants to produce the ‘next five Warren Buffetts’ Dub users can copy the entire portfolios of the likes of Rep. Nancy Pelosi or billionaire hedge fund manager Bill Ackman. BY Eve Upton-Clark Influencers are not only good for skinny jean and matcha recommendations. Now, they can advise you on … Continue reading This copy trading app wants to produce the ‘next five Warren Buffetts’
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving. Ardath Albee on February 5, 2025 If your social feeds and inbox look like mine, you can’t avoid the AI hype. I recently read a paper, “In 2025, AI won’t just assist salespeople – … Continue reading Balancing the human-to-AI mix in B2B marketing
February 05, 2025 The workplace: A frontier for bipartisan progress While the recent election was divisive, the workplace does not need to be. BY Carolyn Sakstrup Nearly half of Americans believe that we will see a civil war in the United States in our lifetime. As a corporate leader of a large, diverse team that … Continue reading The workplace: A frontier for bipartisan progress
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
Google Has ‘Very Good Ideas’ For Ads In Gemini by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2025 Google’s Gemini AI assistant does not have ads today, but the company has “very good ideas for native ad concepts” on the platform, said Google CEO Sundar Pichai on the company’s revenue call with analysts and investors. … Continue reading Google Has ‘Very Good Ideas’ For Ads In Gemini
Amazon is holding a devices event on February 26, here’s what to expect Alexa is likely to get most of the attention, while new Echo devices may accompany it. lawrence bonk Updated Fri, Feb 14, 2025 Amazon Amazon is holding an event on February 26 at 10AM ET, and that’s unusually early in … Continue reading Amazon is holding a devices event on February 26
