Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs. Danny Goodwin on January 23, 2025 Hubspot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million … Continue reading HubSpot’s SEO collapse: What went wrong and why?
January 23, 2025 If you think Big Oil is trying to manipulate you on social media—you’re right New research highlights companies’ ‘aligned and coordinated’ use of Twitter to deny climate change and delay solutions. BY Grist and Joseph Winters To the extent that X ever was the “public square” of the internet, it’s clearly no longer … Continue reading If you think Big Oil is trying to manipulate you on social media—you’re right
Brave Re-ranks Personalized Search by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2025 Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results. Rerank introduces a panel on the search results page to give individual users more control over the presence and ranking order of the websites they … Continue reading Brave Re-ranks Personalized Search
If you’re trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don’t bunt. Mike Pastore on January 23, 2025 It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. … Continue reading What can marketers learn from the Savannah Bananas?
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
Pireveen MathiesJan 21, 2025 Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda’s RMN got Unilever a delicious result. Constantine von Hoffman on January 22, 2025 Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) … Continue reading Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
January 22, 2025 Amazon closes all Quebec warehouses, cutting 1,700 jobs Amazon will phase out operations across seven sites in the province over the next two months. BY Reuters E-commerce giant Amazon.com is exiting its operations in Quebec, leading to the loss of about 1,700 full-time jobs, a company spokesperson said on Wednesday. The online retailer … Continue reading Amazon closes all Quebec warehouses, cutting 1,700 jobs
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year. Chris Wood on January 22, 2025 Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company … Continue reading Meta ad spend up 15% last quarter as TikTok sees sharp drop
A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2025 Presearch Takeover Advertising (PTA), an ad service from the meta-search engine focused on privacy, has attracted well-known brands such as NordVPN. “We’ve been running the takeover ads about once or twice monthly since the launch of PTA, just over … Continue reading A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine
