Hi, Welcome Welcome back July 05, 2025 ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as … Continue reading ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action
July 04, 2025 Tally lets you design great free surveys in 60 seconds BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Tally is the best free tool for creating surveys. They’re better-looking and more flexible than Google Forms, and they’re just as … Continue reading Tally lets you design great free surveys in 60 seconds
July 04, 2025 Employees are crashing out all over TikTok. Here’s why BY Sarah Bregel Work-related stress is on the rise. And to quote Gen Z, who loves some dramatic verbiage, the overwhelm has employees totally “crashing out.” Crashing out can look like having a full blown freak out (think: losing it at a coworker, crying … Continue reading Employees are crashing out all over TikTok. Here’s why
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns. Elizabeth Marsten on July 3, 2025 Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the … Continue reading 5 Amazon Ads features you’re not using — but should be
Here are the letters that let Apple and Google ignore the TikTok ban Amazon, Oracle, Microsoft and other companies received similar letters from AG Pam Bondi. karissa bell Fri, Jul 4, 2025 SOPA Images via Getty Images More than six months after TikTok was briefly banned, we still don’t know exactly what its fate in … Continue reading Here are the letters that let Apple and Google ignore the TikTok ban
ChatGPT Traffic Referrals To Publishers Rising by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2025 ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week. Between January 2024 and May … Continue reading ChatGPT Traffic Referrals To Publishers Rising
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
July 03, 2025 How will AI change the restaurant business? BY Kristen Hawley Restaurant industry leaders are excited for artificial intelligence to make the business better. But many feel unprepared to handle its implementation. That’s according to a new survey from consulting firm Deloitte that asked hundreds of restaurant industry executives about their current use and … Continue reading How will AI change the restaurant business?
July 03, 2025 Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June BY Associated Press U.S. employers added 147,000 jobs in June as the American labor market continues to show surprising resilience despite uncertainty over President Donald Trump’s economic policies. The unemployment rate ticked down 4.1% from 4.2% in May, the … Continue reading Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. Gene De Libero on July 2, 2025 Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: … Continue reading An outcome-driven framework for core martech selection
