Google Search Wacky Rankings Closely Watched by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2025 Content ranking on Google Search might seem a little wacky these days. Older news articles sometimes will rank higher in search results than newer content, much higher than when originally published. I noticed this in January and mentioned it to … Continue reading Google Search Wacky Rankings Closely Watched
February 07, 2025 Trump administration asks federal agencies for lists of underperforming workers The Office of Personnel Management directed federal agencies to submit names of every worker who has received less than a ‘fully successful’ performance rating in the past three years and to note if any have been on performance plans. BY Associated Press … Continue reading Trump administration asks federal agencies for lists of underperforming workers
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. Constantine von Hoffman on February 7, 2025 Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and … Continue reading AI adoption in CX is rising, but implementation challenges remain
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. Ana Mourão on February 6, 2025 Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging … Continue reading 5 things marketers can do to abolish data silos
February 07, 2025 Amazon’s stock dipped despite strong Q4 sales. Here’s why Analysts expect Q1 profits to be impacted by foreign exchange rates. BY Associated Press Amazon on Thursday reported better-than-expected revenue and profits for the holiday shopping period, but its stocks dipped in after-hours trading due to disappointing guidance for the current quarter. The Seattle-based … Continue reading Amazon’s stock dipped despite strong Q4 sales. Here’s why
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in “How to tell if your company has too much money?” Constantine von Hoffman on February 6, 2025 Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology … Continue reading AI-powered martech news and releases: February 6
DeepSeek Code Capable Of Sending Data Direct To Chinese Government by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2025 As Google makes Gemini 2.0 free to all via the Gemini API in Google AI Studio and Vertex AI, cybersecurity experts have found code hidden deep in DeepSeek’s application that has the capability to send user … Continue reading DeepSeek Code Capable Of Sending Data Direct To Chinese Government
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. Constantine von Hoffman on February 6, 2025 Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers … Continue reading Smarter attribution strategies to help B2B marketers prove campaign value
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
