February 25, 2025 Unilever ousts CEO Hein Schumacher after less than two years Schumacher defended his approach and record as CEO and said he regretted leaving Unilever earlier than anticipated. BY Reuters Unilever surprised investors on Tuesday by ousting chief executive Hein Schumacher and replacing him with finance chief Fernando Fernandez, who will focus on speeding … Continue reading Unilever ousts CEO Hein Schumacher after less than two years
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them. Scott Gillum on February 25, 2025 AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research … Continue reading How to protect your marketing survey against AI bot attacks
If you’re a marketer up to the task of learning it, R is useful for statistical computing and data analysis. MarTechBot on February 24, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the R programming language, and how is it used in marketing?
Insights for designing an effective intake process that supports strategic decision-making and operational success. Nickole Brown on February 24, 2025 I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. … Continue reading Data-driven decisions start with effective intake forms
February 24, 2025 Customer co-creation: The time is now How Jaquet Droz sets an example for a customized and personalized approach BY Lior Arussy The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere … Continue reading Customer co-creation: The time is now
Slice-of-life soccer game Despelote kicks off on May 1 The Panic-published indie title is heading to Switch, PS4, PS5, Xbox Series X/S and PC. jessica conditt Updated Tue, Feb 25, 2025 Despelote is heading to Switch, PlayStation 4, PS5, Xbox Series X/S and PC on May 1. Despelote is a super stylish … Continue reading Slice-of-life soccer game Despelote kicks off on May 1
February 24, 2025 Why today’s youth need more math, logic, and grammar skills To develop and optimize AI use, our educational system needs to promote these basics. BY Rodrigo Magnago Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, … Continue reading Why today’s youth need more math, logic, and grammar skills
Google Releases Veo 2 Price Tag, Changing Video Ad Production by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2025 Veo 2, Google’s AI video generator announced in December, now has a price that is attracting attention. The 50 cents per second of video adds up to $30 per minute. The price tag will likely make video … Continue reading Google Releases Veo 2 Price Tag, Changing Video Ad Production
Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future? Venkatraman Kannan on February 24, 2025 For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth … Continue reading AI agents offer a glimpse into a potentially simplified future
Balatro is about to hook a lot more players now that it’s on Game Pass Eight new crossover decks are also available, including ones for Assassin’s Creed and Fallout. kris holt Mon, Feb 24, 2025 Everyone’s favorite sorta-poker game Balatro is set to cause yet another dip in global productivity levels. The … Continue reading Balatro is about to hook a lot more players now that it’s on Game Pass
