Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Andrea Cruz on February 26, 2025 Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, … Continue reading 5 common LinkedIn Ads mistakes and how to fix them
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Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
Amazon’s AI-heavy Alexa+ will be accessible on the web
Amazon’s AI-heavy Alexa+ will be accessible on the web The company is also redesigning the dedicated app. lawrence bonk Wed, Feb 26, 2025 Amazon Amazon just held an event in New York City to reveal the long-awaited revamp of its Alexa chatbot. This refreshed assistant can perform many new tasks, thanks to … Continue reading Amazon’s AI-heavy Alexa+ will be accessible on the web
5 ways to get your B2B buyers to care in 2025
In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. Moni Oloyede on February 26, 2025 B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers … Continue reading 5 ways to get your B2B buyers to care in 2025
Teachers union sues Trump administration over anti-DEI ultimatum
February 26, 2025 Teachers union sues Trump administration over anti-DEI ultimatum The American Federation of Teachers lawsuit says the Education Department’s anti-DEI memo violates the First and Fifth Amendments. BY Associated Press A new federal lawsuit in Maryland is challenging a Trump administration memo giving the nation’s schools and universities two weeks to eliminate “race-based” practices … Continue reading Teachers union sues Trump administration over anti-DEI ultimatum
‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy
February 26, 2025 ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy The Houston startup’s new and improved lander, Athena, is carting NASA and commercial payloads for a lunar cellular network, extreme mobility, and search for sustainable resources. BY Susan Karlin It’s been a year since Intuitive Machines (IM) made history with the first … Continue reading ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy
Microsoft Copilot offers Voice and o1-powered Think Deeper for free
Microsoft Copilot offers Voice and o1-powered Think Deeper for free But it’s still offering perks for paid users. anna washenko Wed, Feb 26, 2025 Microsoft Microsoft announced that it is making some features available for free in its Copilot AI assistant. Everyone now has unlimited access to Voice and Think Deeper, which … Continue reading Microsoft Copilot offers Voice and o1-powered Think Deeper for free
Consumers are connected more than ever before
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
How to bulletproof your marketing pitches
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how. Eric Dates on February 25, 2025 Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive … Continue reading How to bulletproof your marketing pitches
Unilever ousts CEO Hein Schumacher after less than two years
February 25, 2025 Unilever ousts CEO Hein Schumacher after less than two years Schumacher defended his approach and record as CEO and said he regretted leaving Unilever earlier than anticipated. BY Reuters Unilever surprised investors on Tuesday by ousting chief executive Hein Schumacher and replacing him with finance chief Fernando Fernandez, who will focus on speeding … Continue reading Unilever ousts CEO Hein Schumacher after less than two years