February 28, 2025 Bic’s CEO explains why he’s stepping down at 46, and what’s next Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. BY Sam Becker Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the … Continue reading Bic’s CEO explains why he’s stepping down at 46, and what’s next
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce. Mike Pastore on February 27, 2025 It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, … Continue reading When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI. Brianna Miller on February 27, 2025 Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become … Continue reading How data-driven email nurturing transforms the B2B sales funnel
Microsoft launches native Mac app for Copilot The US, UK and Canada are getting it first. anna washenko Fri, Feb 28, 2025 Microsoft Microsoft is making its Copilot AI assistant available as a Mac app. The native macOS app will offer access to the web-based version of the Microsoft tool. It’s rolling … Continue reading Microsoft launches native Mac app for Copilot
How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2025 Jennifer Aniston starred in one of the cutest SkinnyPop commercials in a major rebrand campaign for Hershey’s popcorn brand. The spot focused on authentic creative design built by humans. AI did not have … Continue reading How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don’t understand it either. Constantine von Hoffman on February 27, 2025 On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) … Continue reading AI-powered martech releases and news: February 27
Search engines that simply answer your question. Sites driven by algorithms that don’t want people to leave. Building an audience ain’t what it used to be. Mike Pastore on February 26, 2025 A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for … Continue reading Why it’s harder to build an audience than ever before
February 27, 2025 Measles outbreak update: CDC map shows where the disease is spreading after Texas child confirmed dead Twenty-five years after the disease was declared “eliminated” in the U.S., cases are rising again, with a Texas outbreak now spreading to New Mexico. BY Michael Grothaus Measles cases continue to rise in the United States nearly … Continue reading Measles outbreak update: CDC map shows where the disease is spreading after Texas child confirmed dead
February 27, 2025 3 tips for federal workers who are scrambling to find new jobs Career experts weigh in on how laid-off federal employees can translate their skills to the private sector. BY Lily McDonald Federal workers are facing uncertainty as President Trump and Elon Musk have already given notice to around 30,000 employees, with no … Continue reading 3 tips for federal workers who are scrambling to find new jobs
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It’s time to re-think how you work with customer data. Mike Pastore on February 26, 2025 Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales … Continue reading Are CRMs alone sufficient in a data-driven world?
