Microsoft launches native Mac app for Copilot The US, UK and Canada are getting it first. anna washenko Fri, Feb 28, 2025 Microsoft Microsoft is making its Copilot AI assistant available as a Mac app. The native macOS app will offer access to the web-based version of the Microsoft tool. It’s rolling … Continue reading Microsoft launches native Mac app for Copilot
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How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2025 Jennifer Aniston starred in one of the cutest SkinnyPop commercials in a major rebrand campaign for Hershey’s popcorn brand. The spot focused on authentic creative design built by humans. AI did not have … Continue reading How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
AI-powered martech releases and news: February 27
If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don’t understand it either. Constantine von Hoffman on February 27, 2025 On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) … Continue reading AI-powered martech releases and news: February 27
Why it’s harder to build an audience than ever before
Search engines that simply answer your question. Sites driven by algorithms that don’t want people to leave. Building an audience ain’t what it used to be. Mike Pastore on February 26, 2025 A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for … Continue reading Why it’s harder to build an audience than ever before
Measles outbreak update: CDC map shows where the disease is spreading after Texas child confirmed dead
February 27, 2025 Measles outbreak update: CDC map shows where the disease is spreading after Texas child confirmed dead Twenty-five years after the disease was declared “eliminated” in the U.S., cases are rising again, with a Texas outbreak now spreading to New Mexico. BY Michael Grothaus Measles cases continue to rise in the United States nearly … Continue reading Measles outbreak update: CDC map shows where the disease is spreading after Texas child confirmed dead
3 tips for federal workers who are scrambling to find new jobs
February 27, 2025 3 tips for federal workers who are scrambling to find new jobs Career experts weigh in on how laid-off federal employees can translate their skills to the private sector. BY Lily McDonald Federal workers are facing uncertainty as President Trump and Elon Musk have already given notice to around 30,000 employees, with no … Continue reading 3 tips for federal workers who are scrambling to find new jobs
Are CRMs alone sufficient in a data-driven world?
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It’s time to re-think how you work with customer data. Mike Pastore on February 26, 2025 Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales … Continue reading Are CRMs alone sufficient in a data-driven world?
5 common LinkedIn Ads mistakes and how to fix them
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Andrea Cruz on February 26, 2025 Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, … Continue reading 5 common LinkedIn Ads mistakes and how to fix them
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
Amazon’s AI-heavy Alexa+ will be accessible on the web
Amazon’s AI-heavy Alexa+ will be accessible on the web The company is also redesigning the dedicated app. lawrence bonk Wed, Feb 26, 2025 Amazon Amazon just held an event in New York City to reveal the long-awaited revamp of its Alexa chatbot. This refreshed assistant can perform many new tasks, thanks to … Continue reading Amazon’s AI-heavy Alexa+ will be accessible on the web