The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections. Annette Franz on March 31, 2025 What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer … Continue reading How B2B and B2C brands are winning hearts with memory-driven CX
March 30, 2025 How you might be sabotaging yourself when you negotiate BY Pavithra Mohan It can be difficult to assert yourself during a negotiation. You may feel emotional about the process, especially if you are countering a lower offer than you expected or are nervous about being up against a seasoned negotiator. Or perhaps you’re … Continue reading How you might be sabotaging yourself when you negotiate
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? Mike Pastore on March 27, 2025 Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is … Continue reading Does your team struggle to evaluate creative ideas? You’re not alone
If your team is in the market for a marketing automation platform, here are eight things to keep in mind. Mike Pastore on March 28, 2025 Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According … Continue reading 8 challenges for marketing teams navigating the MAP market
We Are Witnessing The Next Phase Of Digital Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2025 Alphabet, Amazon, and Microsoft are projected to spend more than $250 billion on capital expenditures needed to support generative AI (GAI) services in 2025 on public cloud servers. Morningstar analysts believe the trend is similar to what … Continue reading We Are Witnessing The Next Phase Of Digital Advertising
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, “No.” Constantine von Hoffman on March 27, 2025 (April 16, 2025), I saw Studio Ghibli’s “Princess Mononoke” in IMAX. It was probably the sixth time I’ve seen it, making it my third-most-watched Ghibli, behind “Spirited Away” and … Continue reading AI-powered martech news and releases: March 27
OfferFit can personalize more than 100 characteristics in an email with its AI technology. Mike Pastore on March 27, 2025 Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $ 325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly … Continue reading Braze picks up AI decisioning with OfferFit acquisition
March 27, 2025 Mauro Porcini will be Samsung’s first chief design officer BY Mark Wilson In a significant design appointment, Mauro Porcini has been announced as the chief design officer at Samsung. The position, newly created for Porcini, is his third time establishing a chief design officer role at a major company—following 3M and PepsiCo. It’s … Continue reading Mauro Porcini will be Samsung’s first Chief Design Officer
Tariffs, Economic Uncertainty, and How Businesses Can Adapt Chris Walton Mar 26, 2025 The global economy is experiencing significant challenges and uncertainties. Many countries are implementing tariffs and other trade measures in an effort to support domestic industries. However, the economic implications of these policies are complex. Understanding Tariffs and Their Impact … Continue reading Tariffs, Economic Uncertainty, and How Businesses Can Adapt
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? Milton Hwang on March 27, 2025 Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either … Continue reading The future of the martech stack and marketing operations is ‘unstructured’
