April 01, 2025 Can healthy buildings make employees happier? BY Honghao Deng Regardless of whether your company has a strict in-office policy or supports a flexible schedule, the reality is that office attendance is at its highest levels in five years, according to Bisnow. Nobody would argue the need for a healthy office, especially one with … Continue reading Can healthy buildings make employees happier?
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson. Bunny Tharpe on April 1, 2025 Your website is more than a digital brochure. It’s the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, … Continue reading 9 essential tips for building a website that drives conversions
Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2025 Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising’s focus points to standardizing privacy policies that support the collection of data while supporting data compliance across … Continue reading Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
April 01, 2025 How the athlete mindset can make you a better entrepreneur BY Victoria Repa What do David Beckham, Shaquille O’Neal, and Serena Williams have in common—aside from their standout sports careers? They’ve all built thriving businesses. Sure, having capital and global name recognition helps. But reducing their business success to just fame only tells … Continue reading How the athlete mindset can make you a better entrepreneur
The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies. Constantine von Hoffman on April 1, 2025 The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) … Continue reading The GTM revolution is here. Are you ready?
Arkansas social media age verification law blocked by federal Judge The state passed the controversial law in 2023. karissa bell Tue, Apr 1, 2025 NurPhoto via Getty Images An Arkansas law requiring social media companies to verify the ages of their users has been struck down by a federal judge who ruled … Continue reading Arkansas social media age verification law blocked by federal Judge
‘Phygital’ experiences combine the physical and the digital. Is this a new label an old strategy? MarTechBot on March 31, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading What are ‘phygital’ experiences and how can marketers use them?
March 31, 2025 How client-centric thinking drives growth BY Greg James The economy is something of a rollercoaster and consumer behavior is shifting just as fast. From fluctuating costs to changing shopping habits, today’s market represents a real opportunity to support transformation for brands. As trusted marketing partners, our role isn’t to predict what’s next but … Continue reading How client-centric thinking drives growth
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. Steve Bevilacqua on March 31, 2025 The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many … Continue reading All the AI that glitters isn’t martech gold
Reddit Follows Google, Updates Ads Manager For SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2025 Reddit released several Ads Manager features Monday morning aimed at making it easier for small to medium-sized businesses (SMBs) to get started running campaigns on the platform. The company turns 20 years old in June. Jim Squires, executive vice president … Continue reading Reddit Follows Google, Updates Ads Manager For SMBs
