What Yodel Does For Mobile, Why NP Digital Acquired It by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2025 Digital marketing agency NP Digital has acquired app marketing agency Yodel Mobile. This acquisition significantly expands its team in London and widens the reach across Europe. Yodel Mobile CEO Mick Rigby founded the company in 2007 before the … Continue reading What Yodel Does For Mobile, Why NP Digital Acquired It
April 09, 2025 Can the Trump-Musk bromance survive the tariff trade wars? BY Chris Stokel-Walker When Donald Trump announced that Elon Musk would be joining the government as an adviser and head of the quasi-governmental Department of Government Efficiency (DOGE), there was skepticism about how long the relationship between the two would last. Experts predicted that … Continue reading Can the Trump Musk bromance survive the tariff trade wars?
CFOs never waste a good crisis, and neither should marketers. Here’s how to protect your budget and use VOC to grow customer loyalty in a hard time. Constantine von Hoffman on April 9, 2025 The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence … Continue reading In a world of tariffs and turmoil, marketing’s insight is a superpower
April 09, 2025 Tesla is launching sales in Saudi Arabia, where the obstacles do not (yet) include Musk protests BY Reuters Tesla starts selling cars in Saudi Arabia on Thursday, a country where on a 900-kilometre (559 mile) stretch of its main east-west highway linking the capital Riyadh and the holy city of Mecca there isn’t … Continue reading Tesla is launching sales in Saudi Arabia, where the obstacles do not (yet) include Musk protests
April 09, 2025 Is Christmas canceled? China seems to think so, blaming Trump’s tariffs BY Reuters Chinese producers of plastic Christmas trees and other festive decorations say orders from U.S. clients, which are crucial for their business, should have started to come in by now. But because of surging import tariffs, they haven’t. U.S. President Donald … Continue reading Is Christmas canceled? China seems to think so, blaming Trump’s tariffs
Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve. Angelina Eng on April 8, 2025 AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger … Continue reading What AI means for the future of agency-brand partnerships
From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. Sean Nowlin on April 8, 2025 CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling benefits, with digital targeting precision layered in. That is a whole … Continue reading How to make CTV ads that stick
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. Ardath Albee on April 7, 2025 ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO … Continue reading Why ROI is undermining B2B marketing effectiveness
Waymo has ‘no plans’ to sell ads to riders based on camera data The company claims a datamined privacy policy contained “placeholder text.” anna washenko Tue, Apr 8, 2025 REUTERS / Reuters Rumors circulated today that robotaxi company Waymo might use data from vehicles’ interior cameras to train AI and sell targeted … Continue reading Waymo has ‘no plans’ to sell ads to riders based on camera data
