Hi, Welcome Welcome back September 09, 2025 Why your startup needs a fractional leader BY Yakov Filippenko Every founder wants top-tier talent. But when your company is young, two obstacles loom. The first one is that no one knows you. The second one is that, likely, you can’t afford a full-time senior hire. The irony is … Continue reading Why your startup needs a fractional leader
Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook Chris Walton Sep 8, 2025 TL;DR SEO isn’t dead it is expanding. Google holds 86% U.S. share. AI Overviews/AI Mode shift attention from links to answers. Clicks fall with AI summaries to 8% vs 15% for those without. Win by being … Continue reading Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook
See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. Dan Taylor on September 8, 2025 B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working … Continue reading How to optimize B2B SaaS user journeys with GA4
September 08, 2025 Trader Joe’s wins appeal to sue an employee union over trademarks BY Reuters A federal appeals court on Monday revived a Trader Joe’s lawsuit accusing a fledgling employee union of trademark infringement for selling T-shirts, buttons, mugs, and reusable tote bags that feature the grocery chain’s distinctive red typeface and logo. In a … Continue reading Trader Joe’s wins appeal to sue an employee union over trademarks
Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World
Google expands AI Mode beyond English for the first time Starting today, the chatbot is available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Kris Holt Google Google is opening up AI Mode to more languages. Starting today, the AI chatbot the company is integrating into Google Search is available in Hindi, Indonesian, Japanese, Korean … Continue reading Google expands AI Mode beyond English for the first time
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it. Mike Pastore on September 8, 2025 The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization. Modern AI … Continue reading Laying the groundwork for smarter, AI-driven marketing
September 08, 2025 How to handle a bad boss BY Margaret C. Andrews Most of us will work for a really bad boss at some point in our lives, perhaps more than one. Research by the Harris Poll bears this out, showing that more than 70 percent of workers have had at least one such noxious … Continue reading How to handle a bad boss
Two influencers face €30,000 fine for gambling marketing in Finland Rachael Davies The Finnish National Police Board has fined two influencers €30,000 a piece for marketing gambling in Finland. Two social media influencers have been prohibited from marketing gambling in Finland by the National Police Board. One ban came into effect in June 2025, while … Continue reading Two influencers face €30,000 fine for gambling marketing in Finland
September 07, 2025 What Machiavelli and St. Francis can tell us about the motivations of CEOs BY The Conversation Niccolò Machiavelli, the infamous author of The Prince, wrote in the 1500s that the ideal leader makes and breaks solemn agreements. He creates alliances with weak allies to defeat a powerful enemy and then eliminates them one by … Continue reading What Machiavelli and St. Francis can tell us about the motivations of CEOs
