Latest Posts

You can’t automate brand voice, but you can train AI to respect it

AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity. Gene De Libero on October 27, 2025   Your marketing team is under pressure. You need content that converts leads and stays true to your brand. Digital experience platforms (DXPs) promise … Continue reading You can’t automate brand voice, but you can train AI to respect it →

Martech, adtech and sales tech: Are they converging — and should they?

Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they? →

The AI oversight gap is marketing’s next governance test

Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore. Tonya Walker on October 27, 2025   Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, … Continue reading The AI oversight gap is marketing’s next governance test →

OpenAI is reportedly working on an AI music-generation tool

OpenAI is reportedly working on an AI music-generation tool The slop expands. Cheyenne MacDonald Sun, October 26, 2025   OpenAI According to a report from The Information, OpenAI is interested in developing a tool that could generate music from text and audio prompts, and has been working with students from The Juilliard School to help … Continue reading OpenAI is reportedly working on an AI music-generation tool →