Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. Océane Li on June 6, 2025 Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many … Continue reading Real-world insights from deploying custom GPTs for GTM
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization. Ali Schwanke on June 6, 2025 Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum upthe experience like this: technology moves fast. Humans? Not so much. We’re busy, messy, skeptical creatures of habit. … Continue reading 5 simple ways to boost CRM adoption
Dos Equis Connects To Music, Performance, Hispanic Culture by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2025 My granddaughter at age five would dance through the house singing the lyrics to Santana’s and Maná’s song “Corazón Espinado.” The words are in Spanish, so she didn’t know they meant longing, pain and despair associated with the … Continue reading Dos Equis Connects To Music, Performance, Hispanic Culture
B2B Sales Process Optimization For the Best Possible Closing Rate Geordan Johnston Jun 6, 2025 In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling … Continue reading B2B Sales Process Optimization For the Best Possible Closing Rate
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data. Mike Pastore on June 6, 2025 The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is … Continue reading HubSpot’s ChatGPT connector generates excitement and some concerns
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward. Zac Stucki on June 5, 2025 I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the … Continue reading The hidden cost of playing defense in marketing
SEO’s New AI Models And Measurements by Laurie Sullivan , Staff Writer @lauriesullivan, June 5, 2025 Traffic is down overall, and costs per click (CPCs) and invalid traffic are up. With the rise of AI search and search outside of historic channels, marketers are being forced to navigate in a new environment where Google is becoming … Continue reading SEO’s New AI Models And Measurements
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them. Alicia Arnold on June 5, 2025 Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Today’s … Continue reading Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. Mike Pastore on June 4, 2025 HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep … Continue reading HubSpot announces deep research connector to ChatGPT
