Hi, Welcome Welcome back Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. Katie Templin on November 3, 2025 Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive … Continue reading Why behavioral segmentation beats personas for real personalization
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers
November 02, 2025 The discovery that linked signature size to narcissism
November 02, 2025 Facebook’s new holiday ad pines for a social platform that’s long gone
November 02, 2025 Stop choosing between being a friend or a leader. The best executives do both
November 01, 2025 Here’s why a Roth retirement account is a great gift to your future self
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. Angela Vega on October 30, 2025 Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, … Continue reading 7 steps to build real AI readiness in your CRM
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. Shannon Reedy on October 31, 2025 Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages … Continue reading What ChatGPT says about your brand — and why it matters
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. Steve Armenti on October 31, 2025 For years, account-based marketing (ABM) was framed as an enterprise-only play — a luxury for companies with six-figure deals and long sales cycles. If … Continue reading How small companies can win with account-based marketing
Signals, face cards, rigged poker games, and wire trails reveal new NBA scandal details Suswati Basu Federal prosecutors have shared new details about what they say was a nationwide gambling ring involving NBA figures Terry Rozier, Chauncey Billups, and Damon Jones. In a detention letter filed in federal court, they describe advanced cheating … Continue reading Signals, face cards, rigged poker games, and wire trails reveal new NBA scandal details
