GAI Revenue And Performance Modeled By New Street Research by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2025 How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? This question has become part of a foundation across the industry. “By the end of the decade, we expect over … Continue reading GAI Revenue And Performance Modeled By New Street Research
June 13, 2025 ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products BY Anna-Louise Jackson Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another … Continue reading ‘We get banned’ all the time: Why Megababe and Evvy still face pushback on women’s health products
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how. Mike Pastore on June 13, 2025 If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary … Continue reading How to get started with AI optimization (and explain it to your leadership)
June 13, 2025 I write novels and build AI. The real story is more complicated than either side admits BY Lauren Oliver “In three years,” a fellow tech executive recently told me with serene confidence, “Everyone will be able to make a full-length movie in AI, totally personalized for them, by just typing up a few … Continue reading I write novels and build AI. The real story is more complicated than either side admits
June 12, 2025 Health is not a matter of instant gratification BY Giorgos Tsetis In a time where almost anything you could want is just a tap away—AI-powered answers in seconds, groceries delivered within the hour, endless content streamed instantly, and real-time validation through likes and shares—it’s no surprise that we’ve come to expect that same … Continue reading Health is not a matter of instant gratification
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. John Premkumar on June 12, 2025 As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust … Continue reading Marketing gains from AI begin with governance
Taboola Creates White-Box Type GAI Engine – Will It Learn? by Laurie Sullivan , Staff Writer @lauriesullivan, June 12, 2025 Gannett on Wednesday launched a generative AI (GAI) engine to give readers real-time answers to questions on everything from sports highlights to financial news. The tool, created by Taboola, will initially become available on one of … Continue reading Taboola Creates White-Box Type GAI Engine – Will It Learn?
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works. Loren Shumate on June 12, 2025 There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking … Continue reading The high cost of undervaluing experienced marketing leadership
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world. Stephanie Miller on June 11, 2025 B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive … Continue reading How strong brands build stronger B2B pipelines
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales. Greg Kihlstrom on June 11, 2025 You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The … Continue reading Your ecommerce calendar just got a year-round makeover
