AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
MIXI receives approval to acquire PointsBet Suswati Basu News Editor MIXI Australia Pty Ltd (MIXI) has received the green light from the nation’s regulators to take over PointsBet. This marks a possible end to the months-long saga that was fiercely contested between MIXI and rival Betr Entertainment (Betr). The former has now come out on … Continue reading MIXI receives approval to acquire PointsBet
What Makes Up Perplexity Core Ranking Factors by Laurie Sullivan , Staff Writer, August 6, 2025 Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked. It appears the AI engine follows a three-layer ranking system for the large language model (LLM), … Continue reading What Makes Up Perplexity Core Ranking Factors
If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results. Jon-Mikel Bailey on August 6, 2025 Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. It’s the practice of optimizing your content so … Continue reading How to turn SEO wins into GEO dominance
August 05, 2025 The voice data gold rush is on, but don’t fall for fool’s gold BY Jay O’Connor For as long as we’ve imagined “the future,” we’ve imagined computers that talk with humans. From the calm, ever-listening computer in Star Trek to J.A.R.V.I.S. in Iron Man, voice-enabled AI has been the centerpiece of sci-fi and … Continue reading The voice data gold rush is on, but don’t fall for fool’s gold
August 06, 2025 How board members are thinking about AI BY K.R. Callaway Artificial intelligence is transforming the way companies work—even at the top. C-suite executives now rank AI literacy as the No. 1 skill needed to navigate business change, according to a recent LinkedIn report. In fact, 88% of leaders surveyed in this report said … Continue reading How board members are thinking about AI
Prompt engineering isn’t a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context. Mark Ogne on August 5, 2025 For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly your chatbot … Continue reading Prompt engineering is dead. Long live context engineering!
August 05, 2025 Police are turning to improv to improve leadership skills BY Tyler Dean Kempf Discomfort is common in leadership training, but it’s especially palpable when you walk into a room of police commanders and ask them to say “Yes, and…” That’s the scene I step into regularly as part of my work with the … Continue reading Police are turning to improv to improve leadership skills
Data Lockdown Effects And Should You Believe AI Reasoning Models by Laurie Sullivan , Staff Writer, August 5, 2025 WalletHub has removed 40,000 pages of financial content from the reach of Google and other AI search engines, locking it behind a paywall just for the company’s users. Advancements in AI search and large language models … Continue reading Data Lockdown Effects And Should You Believe AI Reasoning Models
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
