Hi, Welcome Welcome back The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together. By Mike Pastore February 12, 2026 Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, … Continue reading Enablement platforms Highspot and Seismic announce merger
February 12, 2026 Major staffing cuts are coming to D.C.’s Kennedy Center ahead of its 2-year closure span>span]:whitespace-nowrap”>As the Trump administration prepares to close the Kennedy Center for a two-year renovation, the head of Washington’s performing arts center has warned its staff about impending cuts that will leave “skeletal teams.” In a Tuesday memo obtained … Continue reading Major staffing cuts are coming to D.C.’s Kennedy Center ahead of its 2-year closure
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. By Angela Vega February 11, 2026 Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the … Continue reading How to design marketing organizations for AI learning and scale
February 12, 2026 Why most AI rollouts fail
February 11, 2026 What even is a ‘low-hire, low-fire’ environment?
February 11, 2026 PwC limits some entry-level roles to just 13 locations
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines
Simo: How OpenAI Ads, Adult Mode Will Work by Laurie Sullivan , Staff Writer, February 11, 2026 ChatGPT has a feature that lets the user ask the model after it serves an ad its thoughts on the specific product based on the information it knows about the user. The feature launched on Monday in test … Continue reading Simo: How OpenAI Ads, Adult Mode Will Work
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. By Shama Hyder February 11, 2026 A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes … Continue reading Why customer service determines the ROI of your marketing spend
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most
