The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. Constantine von Hoffman on October 9, 2025 Adobe has launched a new suite of AI agents to help B2B marketers and sales teams with one of their biggest challenges: the slow, complex buying journey. … Continue reading Adobe introduces AI agents to help B2B marketers navigate long buying cycles
October 09, 2025 5 secrets for success from the former CEO of a $12 billion company “How did you get to where you are in your career?” My interest in this question dates back 45 years to when I was an MBA student at Northwestern University’s Kellogg School of Management. Whenever corporate executives were guest … Continue reading 5 secrets for success from the former CEO of a $12 billion company
An Industry Push For Ad Auction Transparency Standards by Laurie Sullivan , Staff Writer, October 8, 2025 Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry … Continue reading Ad Industry Pushes Standards For Transparency In Auctions
October 08, 2025 Why the world’s top talent should bet on Stockholm The world’s best engineers, entrepreneurs, and researchers face no shortage of opportunities. If you’re building the future in frontier technologies like AI, you could base yourself anywhere. So the real question is where. The answer today points north—to Stockholm. The European Commission recently … Continue reading Why the world’s top talent should bet on Stockholm
October 08, 2025 30 Bob Ross paintings will be auctioned off in support of public television On November 11, Bonhams in Los Angeles will auction three of Ross’ paintings, with other sales to follow in London, New York, and Boston. Thirty paintings created by the bushy-haired, soft-spoken Bob Ross will soon be up for auction … Continue reading 30 Bob Ross paintings will be auctioned off in support of public television
Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
October 08, 2025 How to figure out if an executive is AI fluent AI fluency is quickly becoming the new leadership divide: Some executives are already embedding it into strategy, while others are still asking what it means. The gap is widening—and it’s shaping who gets hired to lead. That’s why AI fluency is becoming … Continue reading How to figure out if an executive is AI fluent
AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality. Angelina Eng on October 7, 2025 Marketers are deploying AI tools across creative, targeting, bidding and reporting. AI is advancing fast, and promises of efficiency are everywhere. One truth cuts through the hype: AI … Continue reading AI’s value is measured in outcomes, not adoption
October 07, 2025 Lack of AI readiness leads to lackluster results A recent survey shows the gaps between aspirations and operational realities of implementing AI.
Microsoft Leans On Amazon For Its Demand-Side Platform by Laurie Sullivan , Staff Writer, October 7, 2025 Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon. The company announced earlier this year … Continue reading Microsoft Leans On Amazon For Its Demand-Side Platform
