November 08, 2025 Supplement your Spotify stream with these classic radio treasures
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Data accessibility continues to stall AI adoption
AI won’t work if you can’t feed it data, and it’s going hungry at many organizations. Mike Pastore on November 7, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Hightouch Marketers most often cite tools as their top pain point, but 75% of the time the real problem … Continue reading Data accessibility continues to stall AI adoption
Waiting For Search, LLMs’ Obvious Appeal
Waiting For Search, LLMs’ Obvious Appeal by Laurie Sullivan , Staff Writer, November 7, 2025 Marketers are signaling that conversion and click rates are lower with AI-driven search engines, but some evidence shows this traffic may actually convert more effectively. It’s unrealistic to expect anything beyond gradual progress, but do advertisers have the patience as … Continue reading Waiting For Search, LLMs’ Obvious Appeal
Tech’s worst week since April shows the AI boom may be breaking
November 07, 2025 Tech’s worst week since April shows the AI boom may be breaking
The new era of customer journeys is co-created, adaptive and AI-powered
AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker. Jessica Hawthorne-Castro on November 7, 2025 The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey … Continue reading The new era of customer journeys is co-created, adaptive and AI-powered
Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty
Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty Sophie Atkinson Suswati Basu The United States’ Gaming Industry Outlook has a sense of renewed optimism in Q3 of 2025, as industry leaders are citing rising revenues and stronger balance sheets. “The Gaming Conditions Index indicates that real … Continue reading Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty
When shadow DAMs become the real system of record
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control. Gareth Chilton on November 7, 2025 As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a … Continue reading When shadow DAMs become the real system of record
DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results
DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results Sophie Atkinson Suswati Basu DraftKings and ESPN made their new agreement public on Thursday (November 6) as the broadcaster replaced PENN Entertainment with DraftKings as the exclusive ‘Official Sportsbook and Odds Provider.’ The partnership means fans will be able to … Continue reading DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results
6 steps to writing emails that get opened and acted on
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. Joe Cunningham on November 6, 2025 How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all … Continue reading 6 steps to writing emails that get opened and acted on
Google AI Overviews Drive CTRs Down
Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
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