Turning Black Friday Message Fatigue Upside Down by Laurie Sullivan , Staff Writer, November 21, 2025 Consumer fatigue is driven not by message volume in ads, but by ads with irrelevant messages, according to a new report that analyzes Black Friday and Cyber Monday messages and campaigns. The report finds that some 56% of consumers … Continue reading Turning Black Friday Message Fatigue Upside Down
November 20, 2025 The rise of the builder C-suite
Google announces expansion of offline gambling restriction ads across 35 countries Ross Kilvington Suswati Basu Google has recently announced an expansion of its Gambling and Games policy on Wednesday (November 19). It comes only weeks after the tech giant changed how it classified sweepstakes casino games, which are no longer considered social … Continue reading Google announces expansion of offline gambling restriction ads across 35 countries
Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026. Ryan Phelan on November 20, 2025 I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens … Continue reading The three forces that shaped martech in 2025
November 20, 2025 Selling to machines: How AI will change e-commerce
Google Meets Apple On Yellow Brick Road by Laurie Sullivan , Staff Writer, November 20, 2025 Google took its love-rivalry relationship with Apple down the Yellow Brick Road in its newest advertising campaign, which draws a parallel between the Google Pixel 10 Pro and Apple iPhone 17 Pro. The ad campaign plays on the latest … Continue reading Google Meets Apple On Yellow Brick Road
How To Get Your Business on Google and Start Ranking Wisam Abdulaziz Nov 20, 2025 If you have ever asked questions like how do I get my business on Google, how do I make my website show up, or how do I rank higher, the good news is that the process is … Continue reading How To Get Your Business on Google and Start Ranking
Pennsylvania Gaming Control Board announces casino plans at Happy Valley Ross Kilvington Suswati Basu The Pennsylvania Gaming Control Board have announced via X that they have officially approved Happy Valley Casino’s plans for slot machines and table games within the property. Exterior sitework at the casino will be completed on Friday (November … Continue reading Pennsylvania Gaming Control Board announces casino plans at Happy Valley
Stronger modeling and disciplined measurement help marketing earn credibility where it matters most. Shiv Gupta on November 19, 2025 Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even … Continue reading The real reason marketing budgets get cut — and how to stop it
November 19, 2025 5 ways leaders should prioritize mental health
